ʻOiaʻiʻo, maikaʻi ka hiki ke hōʻike polokalamu kūkā wikiō me ka hōʻailona ponoʻī ʻana o kāu ʻoihana i kāu mau mea kūʻai aku, akā pehea ka nui o kou manaʻo i ke kumu i ʻoi aku ka maikaʻi? ʻOi aku ka maikaʻi o ka loaʻa ʻana o kahi polokalamu kūkā wikiō branded, a maikaʻi mau ke hōʻike ʻana i nā kala hōʻailona o kāu hui, akā he nui nā kumu maʻalahi e ʻoi aku ka maikaʻi o ka hoʻohana ʻana i kahi polokalamu kūkā wikiō branded no kāu ʻoihana.
He aha ke ʻano o ka hōʻailona ʻana iā ʻoe ma ke ʻano he ʻoihana
ʻO ka huaʻōlelo branding ʻenehana e pili ana i ka inoa inoa o kahi ʻoihana, e like me ka trademark. I ka wahi hana i kēia manawa, ua hele a puni ka nui ʻoi aku ma mua o kahi inoa wale nō, a ua like ia me "ka intangible huina o nā huahana o nā huahana". Hoʻopili pū kahi laikini o kā ka hui i kā lākou mau kiʻi a me nā leka uila, akā hoʻopili pū i ko lākou kani, nā huapalapala, a me ka lakio o ka maikaʻi ʻole ma kā lākou pūnaewele. Inā ʻaʻole lawa kēlā, hiki ke ʻike ʻia ka ʻike ʻana o kahi ʻoihana e like me kahi hoʻonui ʻia o kā lākou inoa.
No laila inā ʻoe e noʻonoʻo e like me ka wehewehe ʻana o kahi mele e kani iki ana a paʻakikī e ʻike, ʻo ia wale no no ka mea e hoʻopuni ana i nā mea āpau e pili ana i ka ʻike ʻana o kahi ʻoihana.
No ke aha wau e hoʻohui ai i kaʻu brand i kaʻu polokalamu kūkā wikiō?
I kekahi mau hihia, ʻo kāu ʻaha kūkā wikiō ka ʻike mua a kahi mea kūʻai aku me kāu laikini. He truism maʻamau ia i ka wahi hana e ʻike mua ai nā mea nui, no laila ʻoiai ʻo ke kūkā kamaʻilio wikiō ʻana e hiki ke hoʻopili ʻia i mau minuke a i ʻole kekona, he mea ia e noʻonoʻo ai ʻoe.
ʻO ka nui o nā kiko kikoʻī i loaʻa i kāu mīkini, ʻo ka nui o ka hoʻokumu ʻia e hōʻike ʻia. ʻO kahi laʻana, ke loaʻa i kahi mea kūʻai aku a ʻike paha nā mea kūʻai aku i kahi ʻike maikaʻi me kāu polokalamu kūkā wikiō, e hoʻopili lākou i kēlā manaʻo maikaʻi me kāu brand inā aia kāu logo a me nā kala. ʻOi aku ka maʻalahi o nā touchpoints e like me ka leka uila a me ka pilikanaka i hiki i kēlā me kēia mekini ke hoʻohana iā lākou e hōʻike i kāna mana, akā kū hoʻokahi ka polokalamu kūkā wikiō e ʻike ai iā ʻoe mai kāu poʻe hoʻokūkū, a hōʻike i kahi lawelawe ʻoihana e like me ʻoe.
He aha ka mea e hiki i kā Callbridge wikiō wikiō hana no kaʻu ʻoihana?
Hauʻoli au i kou nīnau ʻana! Ua kuhi paha ʻoe ua ʻae ʻo Callbridge iā ʻoe e hoʻohui i ka logo o kāu ʻoihana a me nā kala kuni i kāu lumi hālāwai, e ʻae iā lākou e hōʻike nui ʻia ma kēlā me kēia ʻaoʻao. Hāʻawi ʻoe iā ʻoe e hoʻohui i kahi aloha i hoʻopaʻa ʻia a pilikino ʻia i kāu laina ʻaha kūkā i hoʻokani ʻia ke hui pū nā malihini i kāu hui.
Me kāna mau māka pono, hāʻawi ʻo Callbridge iā ʻoe i ke ʻano o ka pūnaewele hou a me nā hiʻohiʻona kūkā kamaʻilio kelepona e like me ka leo HD a me ke wikiō, nā palapala i hiki ke ʻimi ʻia me ke kōkua o AI, ka hiki ke ʻaha kūkā mai nā hāmeʻa me ka ʻole o nā hoʻoiho, a me nā mea hou aku. No laila inā e ʻimi ana kāu ʻoihana e hoʻonui i ka ʻike a me ka hilinaʻi ʻana i ka inoa, e noʻonoʻo e hoʻāʻo ʻAʻohe manuahi ʻo Callbridge no 30 mau lā.
