Makemake kēlā me kēia ʻoihana e kū i waho o kā lākou hoʻokūkū. He mea ʻole ka ʻoihana āu i loko a me ka ʻikepili āu e pahu nei. Makemake ʻoe i kāu leka, huahana a lawelawe paha ma ka piko o nā hualoaʻa SEO, a ma ka piko o ka manaʻo o kāu pahuhopu. Hiki i nā URL lapuwale ke kiʻi iā ʻoe ma laila.
I kēia pou, e aʻo ʻoe pehea e hiki ai i nā URL lapuwale ke kōkua aku i ke kūʻai aku a ana i kāu ʻoihana. E ʻike ʻoe pehea e hiki ai i kahi ʻanuʻu ke nānā aku ke hopena i ka hopena o kāu ʻoihana a hoʻomaopopo ʻia e nā mea kūʻai aku i kēia manawa a me nā mea hiki.
E aʻo ʻoe i kahi URL lapuwale a ʻaʻole ia; a me nā pōmaikaʻi, nā hana ʻoi loa, a me nā hoʻolālā pāʻoihana e hoʻohana ʻia e kiʻi i kāu ʻoihana a me nā mōhai e like me ka hiki ke ʻike ʻia.
Nāu kēia inā makemake ʻoe e ʻike pehea ka hopena o nā URL lapuwale i kāu ʻoihana a hiki iā ʻoe ke lawe i luna a noho ma laila. Eia mākou e hele ai.
ʻO ka mea mua.
E hele iki i kahi mau ʻōlelo a me nā manaʻo kumu e kau i ke kumu a mākou e kūkulu ai ma luna.
ʻO ka huaʻōlelo vanity e pili ana i ka maopopo a me ka ʻike koke ʻana i kekahi mea e lawe i ka papa i ka lawelawe ʻana i kāna kumu. ʻAʻole ia e noʻonoʻo ʻia he ʻano maikaʻi ʻole (ma hope o nā mea āpau, ʻaʻohe mea e makemake e manaʻo ʻia he lapuwale), akā pili ia i ka maikaʻi o ka helehelena.
Ma ke ʻano he ʻoihana liʻiliʻi, midsize a ʻoihana paha, he mea nui nā helehelena. Pehea e hōʻike ʻia ai kāu ʻoihana i ka ʻike o kāu brand a me ka pono āpau. ʻO ka maopopo a me ka concise branding e kūlike ma nā kahawai āpau e hoʻokumu i ka hilinaʻi, kūlike a me ka ʻike.
He aha ka URL lapuwale?
Ua hana hou ʻia kahi URL lapuwale mai kāna URL kumu i loko o kahi papa o nā helu, nā leka, nā huapalapala, a me nā huaʻōlelo, e ʻike ʻia e like me ka lōʻihi a paʻakikī e hoʻomanaʻo ai, i loko o kahi loulou pōkole i truncated e lilo i mea ʻoi aku ka maikaʻi a me ka "maʻemaʻe."
ano he kumu hoʻohālike:
Original: https://plus.google.com/c/10298887365432216987
URL lapuwale: https://www.plus.google.com/+Callbridge
Ma Instagram: callbridge.social/blog
Ma Twitter: https://twitter.com/Callbridge
Ma Facebook: https://facebook.com/callbridge
Ma LinkedIn: http://www.linkedin.com/company/callbridge
No ka ʻaha kūkā pūnaewele: http://yourcompany.callbridge.ca
He wahi lapuwale kēia, ʻaʻole he lapuwale URL:
E hoʻohana i URL lapuwale i:
- Kalaiwa i nā mea hoʻohana ma ka pūnaewele i kāu hāʻawi
- Nā ana metala
- Paipai i kahi kāhea i ka hana
Hana ʻia nā URL lapuwale ma waena o nā kahawai kaiaulu pehea e launa pū ai nā mea hoʻohana ma ka pūnaewele. He loli nani ia e maʻalahi ai ka mahele ʻana i ka ʻike. ʻO nā leka uila ʻoihana, hoʻolaha hoʻokuʻu, nā kiʻi hōʻike pūnaewele - hoʻokomo i kāu URL lapuwale i kekahi o kēia mau mea uila no ka hoʻonui ʻana i ke kahawai a me ka hoʻoweliweli. Hiki i kahi URL nānā maikaʻi ke lilo i ʻokoʻa ma waena o ka huki ʻana i kahi mea kūʻai aku a i ʻole ke nalo ʻana i kā lākou nānā.
Nā kōkua o nā URL lapuwale
ʻO ka hoʻomaʻemaʻe ʻana i kāu mau URL e lawe mai i ka pilina a me ka maʻemaʻe ma o kāu touchpoint online a me waho pūnaewele.
i ka hālāwai pūnaewele, no ka laʻana, inā ke hōʻike neiʻoe i kahi hōʻike kūʻai kūʻai aku i nā mea kūʻai aku, ma ka hopena o kāu pitch, makemakeʻoe e hoʻokomo i ke komo pololei i kāu mau paepae āpau (pūnaewele kūkā kūkā pū kekahi). E waiho i kahi hiʻona maikaʻi me kahi ʻaoʻao hope loa nani e pili pono ana i kāu moʻokāki, me ka hoʻohana ʻana i nā URL lapuwale.
Eia kekahi mau mea maikaʻi aʻe:
- Maikaʻi Ke Ala Hou
Kou inoa, kou loulou. Mai hoʻonele i kahi manawa kūpono e lawe ai i kāu brand i waho e ʻike ʻia i kou wā e kaʻana like ai i ka ʻike o haʻi. - Ua hoʻonui ʻia ka manaʻo o ka hilinaʻi
Hōʻike koke kahi URL lapuwale i nā mea hoʻohana ʻaʻole ʻoe e hoʻolaha i kahi mea spammy a i ʻole clickbaity. Hoʻokumu kāu loulou i kahi ʻano hilinaʻi e kuhikuhi ʻia lākou i nā ʻike maikaʻi e pili ana iā lākou a aia like me kāu brand. - Ka mālama hoʻokele loulou
Hāʻawi kāu link pono ponoʻī iā ʻoe e hoʻoponopono manuahi a hoʻoponopono i kahi e pau ai nā mea hoʻohana. Hoʻohui, kōkua ia iā ʻoe e hoʻokaʻawale a hoʻonohonoho no ka maʻalahi maʻalahi a me ka huli wikiwiki. - SEO ikaika aku
Nā helu bonus inā hiki iā ʻoe ke kaomi i kahi huaʻōlelo nui. ʻAʻole wale e ʻike ʻia kāu māka, akā e kiʻekiʻe ʻoe me kahi hui i kāu huaʻōlelo nui ma nā wahi āpau āu e ʻike ai i kahi URL lapuwale. - Kaʻana waho pūnaewele
Hiki ke hoʻohana ʻia kāu URL lapuwale ma nā mea lawe e like me nā puke liʻiliʻi, nā pālule, a me nā swag ʻē aʻe; me nā mea kamaʻilio āpau e like me ka leka uila, i nā hale kūʻai a me nā mea hou aʻe. - Hoʻonui i ka Stickiness-Factor
Hoʻopaʻa mau nā huaʻōlelo maoli i nā kaʻina helu lōʻihi me nā huapalapala kūikawā. Makemake ʻoe i kāu url e "pili" i ka hiki ma mua o ka generic, a hala.
3 mau mea e hoʻomanaʻo e pili ana i nā URL lapuwale:
- Pono lākou e
Hopena: ʻOi aku ka pōkole, ʻoi aku ka maikaʻi! - Maʻalahi e hoʻomanaʻo: Hana i ka snappy a me ka "sticky" (i hiki i nā kānaka ke hoʻopaʻanaʻau iā ia)
- ʻO ka inoa-inoa: Hōʻike i kāu inoa inoa a hāʻawi i kahi hāʻawi maikaʻi
Nā hana maikaʻi URL lapuwale:
Hoʻomaʻamaʻa # 1
ʻAʻole pono kēlā me kēia loulou e kaʻana like i URL lapuwale. ʻOiai ke kumu o ka hana ʻana i kāu loulou e pili ana i ka laikini me ka maka o ka maka a me ka pōkole, inā ke loaʻa nei ʻoe i ke kaʻa, a laila ʻaʻohe pilikia. ʻO ka mea ʻē aʻe, no nā kumu hoʻokele loulou, lawe i kēlā hana hou e hoʻomaʻemaʻe i ka loulou ma hope o ka loulou ma hope o ka loulou e waiwai ia ma hope ke ʻimi nei ʻoe i ka ʻikepili.
Hoʻomaʻamaʻa # 2
Nui loa ka hilinaʻi. ʻO ia ke kumu e lilo ai kāu mau URL lapuwale i mau huaʻōlelo e wehewehe pono i kāu ʻike a i ʻole inoa. Makemake ʻoe e ʻike i ka maopopo o kāu mea hoʻohana e pili ana i kahi e lawe nei iā lākou. Kōkua kēia transparency i mea e hoʻokaʻawale ai i kāu inoa kiʻekiʻe loa mai nā kānalua ʻē aʻe, sub sub URL. E like me ka mea e hiki mai ana e pili ana i ka ʻike, ʻoiai inā e lawe ana ka loulou i nā mea hoʻohana i kahi pūnaewele ʻaoʻao ʻekolu - e ʻōlelo i kēlā ma ka URL lapuwale.
Hoʻomaʻamaʻa # 3
E hoʻopili i kāu URL vanity ma ke ʻano he ʻāpana o kāu ʻO ka hoʻolālā SEO. ʻIke ʻia ka hui ʻana ma waena o kāu mau pāʻoihana kaiapili like ʻole a me nā kaila hālāwai kūkā pūnaewele e hoʻoikaika i kāu SEO a hoʻoikaika i kāu hoʻolālā kūʻai aku i kēia manawa.
Me ka ʻike maikaʻi e pili ana i ka URL lapuwale a ʻaʻole ia; pehea e hiki ai iā lākou ke kūkulu i ka ʻike ʻoi aku ka maikaʻi ma o ka paepae ʻana i ka hilinaʻi a me ke kūlike, a ʻekolu mau mea e hoʻomanaʻo ai ke kūkulu ʻoe i kāu ponoʻī - i kēia manawa e noʻonoʻo paha ʻoe
No laila pehea ʻoe e hana ai i kahi url lapuwale?
Inā makemake ʻoe e hoʻohuli i ka loulou lōʻihi i ka portal kākoʻo o kāu ʻoihana i mea e nānā makaʻu ʻole ai; a i ʻole e hana maʻalahi i ka URL hoʻolōʻihi ʻia i kāu ʻaoʻao pae, hoʻomaka ma aneʻi:
- Koho i kahi lawelawe lawelawe e like me Bitly or Kālaiʻiwa
- Koho i ka URL lapuwale maoli āu e makemake ai e hoʻohana, ma kahi o 8-11 mau huapalapala i kūpono.
- Kūʻai i ka URL lapuwale e hoʻohana nei i kahi pūnaewele hoʻopaʻa inoa e like GoDaddy
- E ʻae i ka ʻaoʻao pūnaewele "hoʻonohonoho moʻokāki" i kāu lawelawe lawelawe (e like me Rebrandly no kahi laʻana) a kaomi i ke koho "custom short domain". E hiki ke kiʻi ʻia kāu URL lapuwale hou.
- I kēia manawa, pono e hōʻoia i kāu URL lapuwale. E kiʻi i kāu ʻaoʻao Pūnaewele inoa inoa a kāhea i kāu mea kākau inoa inoa no nā ʻanuʻu aʻe.
- E kipa iā Rebrandly (a i ʻole ke lawelawe kikoʻī āu i koho ai) e hōʻoia i kāu URL pōkole a e ʻike lākou i ka loli.
Hāʻawi ʻo Callbridge iā ʻoe i ka mana kuni ma luna o kāu paepae kamaʻilio. Hoʻonohonoho i nā ʻaoʻao hālāwai kuni pūnaewele, nā leka uila a me kahi ʻaha kūkā pūnaewele e kamaʻilio ana, www.kou inoa.callbridge.com
I kēia manawa, he aha kāu e makemake ai e hana pū me ia? Nui nā ala e hoʻohana ai ia mea e hoʻonāwaliwali i nā leka uila mai ka pau ʻana i nā waihona spam a paipai i nā kaomi hou aku i kāu hāʻawi, a i ʻole hāʻawi i nā mea hoʻohana i kahi kiko komo maʻalahi e heluhelu ʻia i kāu ʻaha kūkā pūnaewele.
i ka wa mea kūʻai ua nīnau ʻia i nā nīnau e like me ke kumu i hauʻoli ai lākou i ka hoʻohana ʻana i nā URL lapuwale, inā makemake lākou iā lākou a manaʻo lākou e like me ka hana ʻana o nā URL lapuwale i kekahi mea, ua piʻi aʻe kekahi mau ʻike hoihoi a me nā noi. Hoʻohana nā mākeke i nā URL lapuwale i:
- E mālama i nā ana (Google analytics)
He cosmetic paha kahi URL lapuwale, akā mākaukau loa lākou no ka mālama ʻana i nā kapu. E hoʻohana iā lākou i kāu neʻe ʻana, nā leka uila a i ʻole kekahi ʻano o ka hoʻolaha ʻana, a laila e hāhai i ka lawena mea kūʻai aku ma Google Analytics. E ʻike ʻo wai e hele mai nei a e hoʻi ana i hea a hea. - Kūkulu i ka pono pono
Me kekahi mau puka e hāʻawi wale ana i 140 huapalapala a i ʻole ka liʻiliʻi e kiʻi i kāu inoa inoa a me CTA, pono ʻoe e hoʻonui i nā wahi liʻiliʻi me kahi URL lapuwale āu e ʻike ai. - Hoʻokolo a hoʻolaha ma waena o nā pāpili kaiaulu
Hoʻomaopopo i kāu ʻoihana me kahi URL lapuwale ma nā wahi papaho āpau. Makemake paha ʻoe e hoʻonui i ka pīhoihoi a hoʻonui i kāu poʻe e hoʻolohe i kāu teleseminar e hiki mai ana. E hoʻokau i kāu URL teleseminar hālāwai kūkā URL lapuwale ma Instagram no kahi ala maʻalahi no ka poʻe hoʻohana e ʻike i nā mea e pili ana. Hoʻohui, hiki iā ʻoe ke hāmeʻa i ka hana a nā mea hoʻohana i ka manawa a lākou e kaomi ai iā ia a haʻalele kahi mea hoʻohana kikoʻī i kēlā huakaʻi. - Hoʻonui i ka hoʻololi ʻana i ka pāpili kaiaulu
E kiʻi i ka nui hou aku i kāu webinars ola a hoʻopaʻa ʻia paha ma o Facebook a me Twitter me kahi URL lapuwale e hoʻoulu ai i ka hoʻohuli. Kōkua kahi kope-a-kāpili maʻalahi o kāu URL lapuwale i ka hoʻonui ʻana i nā pane a hana i nā alakaʻi hou aʻe. ʻO ia ka pūnaewele pūnaewele āu i hana ai a e hoʻokipa ʻia ana ma o ka hālāwai pūnaewele e ʻumeʻume hou aku i nā mea nānā. Live streaming i kou hui? Hoʻopili i kāu URL lapuwale YouTube ma kāu mau papaho pāʻoihana kaiapili no ke komo wikiwiki a wikiwiki i nā ala a me nā mea hoʻohuli. - ʻO Beef i Instagram
Hoʻohui i ka hōʻike hoʻonani a ʻoihana o kāu moʻokāki Instagram pilikino e pili ana i ka hana ma ka hāʻawi ʻana i kahi URL lapuwale e lawe i nā mea hoʻohana i kahi webinar i hoʻopaʻa mua ʻia a i ʻole ka pae pae. ʻO kahi loulou maʻemaʻe a me ka heluhelu maʻalahi e hoʻomaopopo i nā mea hoʻohana i ka mea a lākou e komo nei i loko. - E hoʻonui i ka mōʻī aupuni
E kūkulu i ka ʻike ʻana i ka mana ke loaʻa kāu mau loulou āpau i kou inoa inoa iā lākou a maʻemaʻe ke nānā. He cosmetic paha kēia hana keu, akā hoʻopakele ia i nā huapalapala i nā pou o ka pāpaho a ʻaʻole e lawe i kahi ākea i nā hōʻike hōʻike, hoʻomaka hou nā kamepiula a me nā mea hou aʻe. - Hana i kahi manaʻo maikaʻi
Hāʻawi i nā mea hoʻohana i ke komo pololei i ka hoʻokumu ʻana o nā mea kūʻai aku pūnaewele hou e like me kāu hoʻolālā hoʻolimalima, hoʻolauna lawelawe a me nā mea hou aʻe. Inā loaʻa iā ʻoe kahi kahe e ola nei e hele mai ana a i ʻole kahi pūnaewele o nā papa hana - ʻo kēia ke ala kūpono e hoʻopili ai i nā kahawai he nui me ka ʻole o ka huikau. - E waiho i nā manaʻo, ka leka uila a me ke kamaʻilio
E hoʻokuʻu i kāu loulou i nā ʻōlelo āu e waiho ai i nā kolamu, nā hui Facebook, nā kamaʻilio ʻōlelo, nā ʻaha kūkā wikiō. Hana iā ia e like me kahi kāleka ʻoihana - pōkole, concise, waiho i kahi manaʻo maikaʻi a hoʻokomo pū i nā ʻike e pono ai. - Hoʻokomo pū i nā lawe ʻana, nā podcast, nā lekiō, nā hanana a me nā mea hou aʻe
ʻOi aku ka maʻalahi o ka ʻike maka ʻana i ka hoʻopili ʻana i kāu hanana pūnaewele a me waho pūnaewele. Inā ʻoe e ʻōlelo ana, ke aʻo ʻana, ka nīnauele ʻana, ka hoʻokipa ʻana; e mahalo aku ana kāu poʻe pepeiao iā ʻoe ma hope no ka loulou paʻa. I ka ʻoiaʻiʻo, e hoʻohihi loa ia, hiki iā ʻoe ke ʻōlelo me ka leo nui i ka manawa a hoʻohui i kekahi mea i paʻi ʻia. - Hoʻopilikino i nā loulou pili
I ka manawa hea kou manawa hope loa i hālāwai ai me kahi loulou pili nani? ʻAʻole paha ma ka liʻiliʻi ʻaʻole i kekahi manawa. Jazz i kāu moʻomanaʻo moʻomanaʻo pūnaewele me nā loulou pili i ʻoi aku ka maikaʻi ke makemake nui lākou i ka maka. - Hana i nā hoʻolaha leka uila
E hoʻohana i kāu papa inoa leka uila e hoʻouna i nā nūleka, hōʻike hou a me nā leka koʻikoʻi me nā URL lapuwale e lawe i nā mea i loaʻa i kahi wikiō a i ʻole wehe i loko o kahi keʻena kūkākūkā pūnaewele no kahi papa hana.
E ʻae i nā ʻenehana kūkā kamaʻilio pūnaewele kiʻekiʻe ʻo Callbridge e hāʻawi iā ʻoe me nā pono hana e pono ai e hana i ka ʻike koi, hoʻohui i kāu ʻoihana i kāu mau pepeiao, a kōkua pū iā ʻoe e lawe i kou inoa inoa i ka honua. Ma ke ʻano he mea mālama kālā, loaʻa iā ʻoe ka inoa manuahi pehea ʻoe e hōʻike ai i kāu ʻoihana ma kahi hālāwai kūkā pūnaewele me nā kiko kiko hoʻopono i hoʻoponopono ʻia, kahi hoʻohana mea hoʻohana ʻia e kahi inoa, a me nā mea hou aku.
E hauʻoli i kā Callbridge piha piha o nā hiʻohiʻona i hoʻopili ʻia kaʻana like pale, hoʻopaʻa leo ʻana o ka hālāwai a me ka hiʻona inoa ʻo Cue ™ - ʻo AI-bot ponoʻī a Callbridge.
