Bizinesi iliyonse imafuna kusiyanasiyana ndi mpikisano wawo. Zilibe kanthu kuti mumachita chiyani komanso kuti mukutsatira zomwe mukufuna. Mukufuna kuti uthenga wanu, malonda anu kapena ntchito yanu ikhale pamwamba pazotsatira zakusaka kwa SEO, komanso kuzindikira kwazomwe mukufuna kukwaniritsa. Ma URL opanda pake akhoza kukufikitsani pamenepo.
Mu positiyi, muphunzira momwe ma URL opanda pake angathandizire kugulitsa ndikulitsa bizinesi yanu. Mudzawona momwe gawo lomwe lingawoneke laling'ono lingakhudzire momwe bizinesi yanu imakhalira ndikumvetsetsa kwa makasitomala amakono komanso omwe angakhalepo.
Muphunzira kuti URL yachabe ndi chiyani ndipo sichoncho; ndi maubwino, machitidwe abwino, ndi njira zotsatsa zomwe zikugwiritsidwa ntchito kuti kampani yanu ndi zopereka ziwonekere momwe zingathere.
Izi ndi zanu ngati mukufuna kudziwa momwe maulalo achabe amakhudzira bizinesi yanu ndipo akhoza kukufikitsani pamwamba ndikukhala pamenepo. Nazi.
Zinthu zoyamba poyamba.
Tiyeni tiwunikire mwachidule mawu ndi malingaliro ochepa kuti timange maziko omwe timangapo:
Mawu achabechabe amatanthauza kumveka komanso kuzindikira kwanthawi zina zomwe zimabweretsa patebulo pomwe zikugwira ntchito yake. Sitiyenera kulingaliridwa ngati mkhalidwe woyipa (pambuyo pake, palibe amene amafuna kuti awoneke ngati wopanda pake), koma amatanthauza mtundu wa mawonekedwe.
Monga kampani yaying'ono, yapakatikati kapena yabizinesi, mawonekedwe ndiofunikira. Momwe bizinesi yanu imawonedwera zimakhudza kuzindikira kwanu komanso kukhulupirika kwanu. Makina omveka bwino komanso achidule omwe amagwirizana pazitsulo zonse amapangitsa kudalirana, kusasinthasintha komanso kuzindikira.
Kodi Zachabechabe URL ndi chiyani?
URL yachabechabe yasinthidwa kuchokera ku ulalo woyambirira wophatikizidwa ndi manambala, zilembo, zilembo, ndi mawu, zomwe zimapezeka motalika komanso zovuta kukumbukira, kukhala cholumikizira chaching'ono chomwe chimadulidwa kuti chikhale chowoneka bwino komanso "choyera."
zitsanzo:
choyambirira: https://plus.google.com/c/10298887365432216987
Zachabechabe ulalo: https://www.plus.google.com/+Callbridge
Pa Instagram: callbridge.social/blog
Pa Twitter: https://twitter.com/Callbridge
Pa Facebook: https://facebook.com/callbridge
Pa LinkedIn: http://www.linkedin.com/company/callbridge
Pamsonkhano wa pa intaneti: http://yourcompany.callbridge.ca
Izi ndizachabechabe, osati ulalo wopanda pake:
Gwiritsani ntchito ulalo wachabechabe kuti:
- Yendetsani ogwiritsa ntchito pa intaneti pazopereka zanu
- Tsatirani mayendedwe
- Limbikitsani kuyitanira kuchitapo kanthu
Ma URL achabechabe omwe amagwiritsidwa ntchito pazanema amapatsa mphamvu momwe ogwiritsa ntchito amalumikizirana pa intaneti. Ndi kusintha kwakapangidwe kakang'ono komwe kumapangitsa kugawana nawo zinthu kukhala kosavuta. Maimelo amakampani, atolankhani, zithunzi zowonekera pa intaneti - onjezerani ulalo wachabechabe pazinthu zilizonse zapa digito kuti magwiridwe antchito akhale osavuta komanso oopsa. Ulalo wowoneka bwino ukhoza kukhala kusiyana pakati pakukopa kasitomala kapena kutaya chidwi chawo.
Ubwino wama URL opanda pake
Kuyeretsa ma URL anu kumabweretsa mgwirizano ndi ukhondo m'malo anu opezeka pa intaneti komanso pa intaneti.
mu msonkhano pa intanetiMwachitsanzo, ngati mukuwonetsa malonda akutali kwa omwe angakhale makasitomala anu, kumapeto kwa gawo lanu, mudzafunika kuyika nawo ma pulatifomu anu onse (misonkhano yapaintaneti ikuphatikizira). Siyani chithunzi chabwino ndi tsamba lomaliza lokongola lomwe maakaunti anu onse adapangidwa bwino, pogwiritsa ntchito ma URL opanda pake.
Nazi zabwino zingapo:
- Kudziwitsa Bwino Brand
Mtundu wanu, ulalo wanu. Osataya mwayi wamtengo wapatali kuti mutenge chizindikiro chanu kunja komwe chidzawoneke mukamagawana ndi anthu ena. - Kulimbitsa Chikhulupiriro
URL yopanda pake imangotumiza kwa ogwiritsa ntchito kuti simukulimbikitsa china chake cha spammy kapena clickbaity. Ulalo wanu umalimbikitsa kudzidalira kuti adzawongolera pazinthu zomwe zimawakhudza ndipo zikugwirizana ndi mtundu wanu. - Maulamuliro Oyang'anira Maulalo
Ulalo wanu womwe mumakhala nawo umakupatsani mwayi woti musinthe ndikusamalira komwe ogwiritsa ntchito amatha. Kuphatikiza apo, zimakuthandizani kugawa ndikukhazikitsa kuti muzitha kupeza mosavuta komanso kupeza mwachangu. - SEO yolimba
Zolemba pa bonasi ngati mungathe kufinya mu mawu osakira. Sikuti mtundu wanu udzawonekere kokha, koma mudzakwezedwa kwambiri ndikuphatikizana ndi mawu achinsinsi kulikonse komwe muli ndi ulalo wopanda pake. - Gawani pa intaneti
Ulalo wanu wachabechabe ungagwiritsidwe ntchito pazinthu zonyamula monga zolembera, ma t-shirts, ndi ma swag ena; kuphatikiza pazinthu zonse zolumikizirana monga makalata achindunji, m'masitolo ndi zina zambiri. - Kulimbitsa Kukhazikika
Mawu enieni nthawi zonse amatulutsa manambala atali ndi otchulidwa. Mukufuna kuti ulalo wanu "uzimata" momwe ungathere m'malo mokhala generic, ndikudutsa.
Zinthu zitatu zofunika kukumbukira pazachabechabe ma URL:
- Ayenera kukhala
Chidule: Chofupikitsa, ndibwino kwambiri! - Zosavuta kukumbukira: Pangani kuzikhala kosavuta komanso "zomata" (kuti anthu athe kuziloweza)
- Pa mtundu: Onetsani dzina lanu kapena perekani mwayi wabwino
Njira Zachabechabe za URL:
Yesetsani # 1
Sizilumikizidwe zilizonse zomwe mumagawana zimayenera kukhala ulalo wopanda pake. Ngakhale cholinga chake ndikupangitsa maulalo omwe mumalumikizidwa nawo kukhala owoneka bwino komanso achidule, ngati mukupeza anthu ambiri, ndiye kuti palibe vuto! Mofananamo, pakuwongolera maulalo, kutenga gawo lowonjezerapo kuti muyeretse ulalo pambuyo pa ulalo pambuyo pake kudzakhala kofunika pambuyo pake mukafuna deta.
Yesetsani # 2
Kudalira ndi kwakukulu. Ichi ndichifukwa chake ma URL anu achabechabe ayenera kukhala mawu athunthu omwe amafotokoza bwino zomwe muli kapena mtundu. Mukufuna kuwonetsetsa kuti wogwiritsa ntchito akumvetsetsa za komwe ulalowu ukuwatengera. Kuwonetsetsa uku kumathandiza kusiyanitsa mtundu wanu wapamwamba kwambiri ndi ma URL ena okayikitsa. Khalani otsogola pazomwe zili, ngakhale ulalowu ukutengera ogwiritsa ntchito kupita kumalo ena - nenani izi mu ulalo wopanda pake.
Yesetsani # 3
Lumikizani URL yanu yachabechabe ngati gawo lanu Njira ya SEO. Kugwirizana kowoneka pama media anu osiyanasiyana ochezera ndi pa intaneti kumagwirira ntchito limodzi kukulitsa SEO yanu ndikulimbitsa njira yanu yotsatsira.
Ndikumvetsetsa bwino za ulalo wachabechabe womwe ulipo; momwe angapangire kuzindikira kwamtundu wabwino polimbikitsa kudalirana ndi kusasinthasintha, ndi zinthu zitatu zofunika kukumbukira mukamapanga zanu - tsopano mwina mukudabwa:
Ndiye mumapanga bwanji url yachabechabe?
Ngati mukufuna kutembenuza ulalo wautali ku zipata zothandizira kampani yanu kukhala china chowopsa; kapena pangani ulalo wokulirapo patsamba lanu lofikira kukhala losavuta, yambani apa:
- Sankhani msonkhano wothandizira ngati Bit.ly or Mwachisoni
- Sankhani ulalo wopanda pake womwe mukufuna kugwiritsa ntchito, zilembo pafupifupi 8-11 ndizabwino.
- Gulani ulalo wachabechabe pogwiritsa ntchito tsamba lolembetsa ngati GoDaddy
- Pezani tabu ya "akaunti yanu" muutumiki wanu wokhala nawo (monga Rebrandly mwachitsanzo) ndikudina "kusankha kwakanthawi kochepa". URL yanu yachabechabe yomwe mwangogula iyenera kupezeka.
- Pakadali pano, ulalo wanu wachabechabe umayenera kutsimikiziridwa. Pezani tsamba lanu la Domain Name System ndikulumikizana ndi domain registrar wanu kuti akwaniritse zotsatirazi.
- Pitani ku Rebrandly (kapena ntchito yomwe mwasankha) kuti mutsimikizire ulalo wanu wofupikitsa ndikuonetsetsa kuti akudziwa zosinthazo.
Callbridge imakupatsani mphamvu yakuwonetsa pazolumikizana zanu. Khazikitsani masamba amisonkhano yapaintaneti, maimelo ndi zokambirana pa intaneti, www.yamagama.callbridge.com
Tsopano, kodi mukufuna kuchita chiyani ndi izi? Pali njira zambiri zomwe mungagwiritsire ntchito kulepheretsa maimelo kuti asamalowe mumafoda a spam ndikulimbikitsanso kuti mupatsepo, kapena kupatsa ogwiritsa ntchito cholowera chosavuta kuwerenga msonkhano wa intaneti.
Liti ogulitsa adafunsidwa mafunso ngati chifukwa chake amasangalala kugwiritsa ntchito ma URL opanda pake, ngati amawakondanso ndipo amamva ngati ma URL achabechabe amachita chilichonse, zidziwitso zina zosangalatsa ndi kugwiritsa ntchito zidabwera. Otsatsa amagwiritsa ntchito ma URL opanda pake kuti:
- Tsatirani ma metric (Google analytics)
URL yachabechabe ikhoza kukhala yodzikongoletsa, koma imathandizira kusunga ma tabu. Gwiritsani ntchito pamakampeni anu, maimelo kapena mtundu uliwonse wofikira, kenako tsatirani machitidwe amakasitomala pa Google Analytics. Onani yemwe akubwera ndikupita ndi kuchokera kuti. - Pangani umphumphu wamtundu
Ndi malo ena ogulitsira omwe amangopereka zilembo za 140 kapena zochepa kuti mutulutse dzina lanu ndi CTA, muyenera kukulitsa malo ang'onoang'ono ndi URL yachabe yomwe imakuwonetsani. - Tsatirani ndikulengeza pawailesi yakanema
Dziwitsani kampani yanu ndi ulalo wachabechabe m'malo onse ochezera. Mwina mukufuna kupanga chisangalalo chochulukirapo ndikuwonjezera omvera anu pa teleseminar yanu yomwe ikubwera. Tumizani ulalo wachabechabe wa msonkhano wanu wa teleseminar pa Instagram kuti ukhale njira yosavuta kuti ogwiritsa ntchito adziwe zomwe zili. Kuphatikiza apo, mutha kutsatira momwe ogwiritsa ntchito amagwirira ntchito akangodina mpaka pomwe wogwiritsa ntchito wina achoka komwe akupitako. - Sinthani kutembenuka kwapa media
Pezani kuchuluka kwamawebusayiti anu amoyo kapena ojambulidwa kale kudzera pa Facebook ndi Twitter ndi ulalo wopanda pake womwe umalimbikitsa kutembenuka. Kope losavuta ndikusanja URL yanu yopanda pake kumathandizira kupanga mayankho ambiri ndikupanga njira zina. Izi zikutanthauza kuti tsamba lawebusayiti lomwe mwapanga ndikukhala nawo kudzera mavidiyo idzakopa owonera ambiri. Mukukhamukira pamisonkhano yanu panokha? Phatikizani ulalo wachabechabe wa YouTube pamaulalo anu azama TV kuti muwone mwachangu komanso mwachangu komwe kumatsata ndikusintha. - Ng'ombe pamwamba pa Instagram
Onjezerani pazowunikira komanso zaluso za akaunti yanu ya Instagram kapena yogwira ntchito popereka ulalo wachabechabe womwe umatengera ogwiritsa ntchito tsamba lojambulidwa kale kapena tsamba lofikira. Ulalo wosavuta wowerenga udzawadziwitsa ogwiritsa ntchito zomwe akudzipeza okha. - Chulukitsani ufumu wa mtundu wanu
Pangani kuzindikira ngati maulalo anu onse ali ndi dzina lanu ndipo akuwoneka bwino. Gawo lowonjezerali litha kukhala lodzikongoletsa, koma limasunga mawonekedwe muma media media ndipo silitenga malo ambiri pamawonetsedwe, kuyambiranso kwa digito ndi zina zambiri. - Pangani chithunzi chabwino
Apatseni mwayi ogwiritsa ntchito mwachindunji kukhazikitsa zatsopano zamalonda pa intaneti monga kampeni yanu yolembera anthu ntchito, kukhazikitsa ntchito ndi zina zambiri. Ngati mukukhalanso ndi pulogalamu yapaintaneti - iyi ndiye njira yabwino yolumikizira njira zingapo popanda zosokoneza. - Siyani mu ndemanga, imelo ndi kucheza
Ikani ulalo wanu mu ndemanga zomwe mumasiya m'mabwalo, magulu a Facebook, macheza, misonkhano yamakanema. Tengani ngati khadi yantchito - ndi yayifupi, yachidule, imasiya chithunzi chabwino ndipo imaphatikizira zidziwitso zonse zofunika. - Phatikizani pamaulendo, ma podcast, wailesi, zochitika ndi zina zambiri
Kuwonekera kwa dzina ndikosavuta kukuphatikizira pazomwe mukuchita pa intaneti komanso pa intaneti. Ngati mukuyankhula, kuphunzitsa, kufunsa mafunso, kuchititsa; omvera anu adzakuthokozani pambuyo pake chifukwa cholumikizana bwino. M'malo mwake, zipangeni kukhala zokopa kwambiri, mutha kuzinena mokweza munthawiyo kapena kuwonjezera pazosindikiza zilizonse. - Sinthani maulalo othandizira
Kodi ndi liti pamene munakumana ndi ulalo wowoneka bwino wothandizana nawo? Mwinanso sanatero kapena ayi kwakanthawi. Jazz lembani zomwe blog yanu idalemba ndi maulalo othandizira omwe amakhala osavuta mukakhala owoneka bwino. - Pangani makalata a imelo
Gwiritsani ntchito mndandanda wanu wamaimelo kutumiza makalata, zosintha ndi mauthenga ofunikira ndi ma URL opanda pake omwe amabweretsa olandila kanema kapena kutsegula malo ochezera a pa intaneti pamsonkhano.
Lolani ukadaulo wapamwamba kwambiri wa msonkhano wa Callbridge ukupatseni zida zomwe mukufuna kuti mupange zokopa, kulumikiza bizinesi yanu kwa omvera anu, komanso kukuthandizani kuti dzina lanu lidziwike padziko lapansi. Monga wosunga akaunti, mumakhala ndi mwayi wodziwitsa momwe mumawonetsera bizinesi yanu pamisonkhano yapaintaneti ndi ma touchpoints omwe mungasinthe, mawonekedwe ogwiritsira ntchito omwe akugwiritsidwa ntchito, mawonekedwe apaderadera ndi zina zambiri.
Sangalalani ndi mawonekedwe onse a Callbridge omwe akuphatikizapo kugawana pazenera, kujambula msonkhano ndi siginecha Cue ™ - AI-bot ya Callbridge.
