Bhizinesi rega rega rinoda kumira kubva pamakwikwi avo. Izvo hazvina basa kuti indasitiri iwe uripi uye ndezvipi zvemukati zvauri kusundira. Iwe unoda kuti meseji yako, chigadzirwa uye kana sevhisi ive pamusoro peSEO mhedzisiro yekutsvaga, uye pane chako chinangwa chepamusoro pekuziva kwepfungwa. URL dzisina maturo dzinogona kukusvitsa ipapo.
Mune ino posvo, iwe uchadzidza kuti zvisina maturo ma URL anogona kubatsira kutengesa uye kuyera bhizinesi rako. Iwe uchaona kuti danho rinoita senge diki rinogona sei kukanganisa maitiro ako bhizinesi kumiswa nekunzwisiswa nevese varipo uye vangangove vatengi.
Iwe unozodzidza izvo zvisina maturo URL uye kwete; uye mabhenefiti, maitiro akanakisa, uye mariketi ekushambadzira ari kushandiswa kuti kambani yako nezvipo zvayo zvionekwe zvakanyanya sezvinobvira.
Izvi ndezvawe kana iwe uchida kuziva kuti ma URL asina maturo anokanganisa sei bhizinesi rako uye anogona kukuendesa kumusoro uye kugara ipapo. Apa toenda.
Zvinhu zvokutanga kutanga.
Ngatipfuurei kwenguva pfupi mazwi mashoma ekutanga uye mazano ekuisa hwaro hwatinozovakira pariri:
Izwi rekuti zvisina maturo rinoreva kujekesa uye nekukasira kuziva chinhu chinounza patafura pachiri kushandira chinangwa chayo. Iyo haifanire kufungidzirwa seyakaipa hunhu (mushure mezvose, hapana munhu anoda kutorwa seasina maturo), asi zvinongoreva hunhu hwechitarisiko.
Sekambani diki, yepakati nepakati kana yebhizinesi, kuoneka kwakakosha. Maratidzirwo anoitwa bhizinesi rako zvinokanganisa kuziva kwechiratidzo chako uye nekuvimbika kwese. Kujekesa uye kupfupisa kushambadzira kunoenderana pane zvese zviteshi kunovimba kuvimba, kuenderana uye kuziva.
Chii chinonzi zvisina maturo URL?
URL isina maturo yakagadzirwazve kubva kune yayo yekutanga URL inosanganisira kuwedzeredzwa kwenhamba, mavara, mavara, uye mazwi, anouya kwenguva yakareba uye akaoma kurangarira, kuita pfupi link iyo yakaderedzwa kuti ive inotaridzika uye "yakachena."
mienzaniso:
Original: https://plus.google.com/c/10298887365432216987
Hazvina maturo URL: https://www.plus.google.com/+Callbridge
Pa Instagram: callbridge.social/blog
Pa Twitter: https://twitter.com/Callbridge
PaFacebook: https://facebook.com/callbridge
Pa LinkedIn: http://www.linkedin.com/company/callbridge
Pamusangano weWebhu: http://yourcompany.callbridge.ca
Iyi inzvimbo isina maturo, kwete URL isina maturo:
Shandisa zvisina maturo URL ku:
- Dhiraivha vashandisi pamhepo kune chako chinopa
- Tevedza metric
- Kukurudzira kufona kuti uite
Vanity URLs anoshandiswa pamasocial media chiteshi anopa mashandisiro anoita vashandisi pamhepo. Iko shanduko diki yekushongedza inoita kuti kugovana zvemukati zvive nyore kwazvo. Maemail emakambani, anoburitswa mumapepanhau, emasaidhi ekuratidzira masiraidhi - sanganisira URL yako isina maturo mune chero eizvi zvigadzirwa zvemadhijitari kuti uwane mukana kuve wakareruka uye usinganetse. Iyo URL inotaridzika-yakanaka inogona kuve mutsauko pakati pekukwezva mutengi kana kurasikirwa nehanya kwavo.
Iwo mabhenefiti eVanity URLs
Kuchenesa ma URL ako kunounza kubatana pamwe nehutsanana pane ako epamhepo uye epasipo ekuti ubate.
In imwe musangano wepamhepo, semuenzaniso, kana iwe uchiratidzira iri kure yekutengesa mharidzo kune vangangove vatengi, pakupera kwenzvimbo yako, iwe uchazoda kusanganisira kunanga kupinda kune ako ese mapuratifomu (web musangano wakaiswa mukati). Siya yakanaka ficha ine aesthetically inofadza peji rekupedzisira iro rine maakaunzi ako ese akagadzirwa zvakanaka, uchishandisa zvisina maturo ma URL.
Heano mamwe mabhenefiti mashoma:
- Zvirinani Brand Kuzivisa
Chako chiratidzo, chako chinongedzo. Usatambise mukana wakakosha wekutora chiratidzo chako kunze uko icho chinozoonekwa zvakanyanya apo iwe uchigovana zvirimo zvevamwe vanhu. - Yakakwiridzirwa Sense yekuvimba
URL isina maturo inokurumidza kuendesa kune vashandisi kuti iwe hausi kusimudzira chimwe chinhu spammy kana clickbaity. Yako yekubatanidza inoisa pfungwa yekuvimba kuti ivo vanozoendeswa kune zvemhando yezvinyorwa zvine chekuita navo uye zvinoenderana nechako chiratidzo. - Batanidza Management Kudzora
Yako yakatanhamara chinongedzo inokupa iwe wakasununguka kuimisa uye kugadzirisa uko vashandisi vanopedzisira. Uyezve, zvinokubatsira kuisa mumapoka uye kuronga kuti zvive nyore kuwana uye nekukurumidza kutsvaga. - Yakasimba SEO
Bonus inonongedza kana iwe uchikwanisa kusvina muzita rakakosha. Kwete rako chete rinozoonekwa zita rako, asi iwe unozokwira kumusoro nekubatana kune rako rezwi kiyi kwese kwaunenge uine zvisina maturo URL. - Goverana iyo Pasipo
Yako isina maturo URL inogona kushandiswa pazvinhu zvekutora zvakaita semabhuku ekunyorera, t-shirts, uye imwe swag; pamwe pazvinhu zvese zvekutaurirana zvakare senge yakananga tsamba, muzvitoro uye nezvimwe. - Yakagadziridzwa Kunamatira-Chinhu
Mazwi chaiwo achagara achiridza mitezo yakareba nenhamba dzakasarudzika. Iwe unoda kuti url yako "inamatire" kunze zvakanyanya sezvinobvira pane kuti ive yakajairika, uye ipfuure.
Zvinhu zvitatu zvekurangarira nezve Asina maturo URLS:
- Vanofanira kuva
Pfupiso: Ipfupi, zvirinani! - Nyore kurangarira: Ita kuti ive inononoka uye "inonamira" (saka vanhu vanogona kuibata nemusoro)
- Pa-brand: Ratidza zita rako rezita kana kupa chakakomba kupihwa
Vanity URL Zvakanakisa Maitiro:
Dzidzira # 1
Haisi yega yega link yaunogovana inoda kuve isina maturo URL. Nepo chinangwa chayo chiri chekuita ako marangi-anoenderana maratidziro awedzere kubata uye akapfupika, kana iwe uri kutowana traffic, saka hapana dambudziko! Zvakare, kune zvinongedzo manejimendi zvinangwa, kutora iro rakawedzera danho kuchenesa chinongedzo mushure mekubatanidza mushure mekubatanidza kunozokoshesa gare gare kana iwe uchitsvaga data.
Dzidzira # 2
Kuvimba kwakakura. Ndosaka ma URL ako asina maturo achifanira kunge ari mazwi akazara anonyatsotsanangura zvemukati kana marangi. Iwe unoda kuve nechokwadi chekuti mushandisi wako akajeka nezve iko iko kubatana kuri kuitora. Uku kujekesa kunobatsira kusiyanisa yako yepamusoro-notch brand kubva kune zvimwe zvisina chokwadi, pazasi ma URL. Iva sekuuya pamusoro pezviri mukati, kunyangwe kana iyo link iri kutora vashandisi kune yechitatu bato saiti - taura izvo mune zvisina maturo URL.
Dzidzira # 3
Batanidza yako isina maturo URL sechikamu chako SEO zano. Kunooneka kubatana kwese kwakasiyana siyana midhiya uye webhu conferencing chiteshi zvinoshanda pamwechete kuti uwedzere SEO yako uye kusimbisa yako yazvino kushambadzira zano.
Nokunzwisisa kuri nani pamusoro pechinhu chisina maturo URL uye chisiri; maitiro avangaite nani ruzivo rwechiratidzo nekusimudzira kuvimba uye kusagadzikana, uye zvinhu zvitatu zvekurangarira kana iwe uchivaka yako wega - ikozvino unogona kunge uchishamisika:
Saka unoita sei zvisina maturo url?
Kana iwe uchida kushandura iyo refu yekubatanidza kune yako kambani yekutsigira portal mune chimwe chinhu chisinganyanye kutyisa-kutaridzika; kana ita iyo yakawedzera URL kune yako peji yekumhara ive nyore, tanga pano:
- Sarudza sevhisi yekutambira senge Bit.ly or Zvakare
- Sarudza iyo chaiyo isina maturo URL iwe yaunoda kushandisa, kutenderedza 8-11 mavara akakosha.
- Tenga iyo isina maturo URL uchishandisa saiti yekunyoresa saiti senge GoDaddy
- Fambisa iyo "account marongero" tebhu mune yako yekubatira sevhisi (seRebrandly semuenzaniso) uye tinya iyo "tsika pfupi domain" sarudzo. Yako ichangotengwa isina maturo URL inofanira kuwanikwa.
- Parizvino, yako isina maturo URL inoda kuongororwa. Famba yako Domain Name System peji uye bata wako domain registrar kune anotevera matanho.
- Shanyira Rebrandly (kana sevhisi chaiyo yawakasarudza) kuratidza yako yakapfupiswa URL uye kuona kuti vanoziva nezve shanduko.
Callbridge inokupa simba rekumaka pamusoro pepuratifomu yako yekutaurirana. Gadzira yakashambadzirwa pamapeji emusangano epamhepo, maemail uye newebhu musangano musangano wepasi, www.music.callbridge.com
Zvino, chii chaunoda kuita nacho? Kune nzira dzakawanda dzekuishandisa kuodza moyo maemail kubva pakupera mune spam mafolda uye kukurudzira mamwe mabhatani-kuenda kune chako kupa, kana kupa vashandisi yakajeka, iri nyore kuverenga kuverenga yekupinda yako web musangano.
apo vatengesi vakabvunzwa mibvunzo senge nei vaifarira kushandisa zvisina maturo ma URLS, kana vakatombovafarira uye vakanzwa kunge ma URL asina maturo anoita chero chinhu, kumwe kunzwisisika uye mashandiro akauya. Vatengesi vanoshandisa zvisina maturo URLS ku:
- Chengetedza matriki (Google analytics)
URL isina maturo inogona kunge iri yekushongedza, asi inobatsira chaizvo pakuchengeta tabo. Vashandise mumishandirapamwe yako, maemail kana chero mhando yekusvikira, wobva watevera maitiro evatengi paGoogle Analytics. Ona kuti ndiani ari kuuya nekuenda nekubva kupi. - Vaka zita rekuvimbika
Nezvimwe zvitoro zvinongopa mavara zana nemakumi mana kana zvishoma kuti ubudise zita rako rezita uye CTA, iwe unofanirwa kuwedzera nzvimbo diki ne URL isina maturo inoita kuti uone. - Tevera uye shambadzira pasocial media
Ita kuti kambani yako izivikanwe neisina maturo URL pane ese enhau midhiya. Zvichida iwe unoda kuburitsa mufaro wakawanda uye kuwedzera vateereri vako kune yako inotevera teleseminar. Tumira yako teleseminar yewebhu musangano isina maturo URL pa Instagram kuti ive nzira iri nyore yekuti vashandisi vazive zvazviri. Uyezve, iwe unogona kuteedzera maitiro evashandisi iyo nguva yavanodzvanya pairi kusvika kana mumwe mushandisi akasiya iyo nzvimbo. - Amp up social media shanduko
Tora traffic yakawanda kune ako ehupenyu kana pre-akarekodwa webinars kuburikidza neFacebook neTwitter ine zvisina maturo URL iyo inokurudzira kutendeuka. Rakareruka kopi-uye-unama yako isina maturo URL inobatsira kuburitsa mhinduro zhinji uye kugadzira zvimwe zvinotungamira. Izvi zvinoreva kuti webinar yawakagadzira uye ichave uchibata kuburikidza video conference ichakwezva vamwe vaoni. Kurarama uchifambisa musangano wako? Sanganisira yako YouTube isina maturo URL pamasocial media mapuratifomu ekukurumidza uye nekukasira kuwana kunoteedza nekutendeuka. - Nzombe kumusoro Instagram
Wedzera kune yakabwinyiswa uye yehunyanzvi mharidzo yeako wega kana yebasa-yakatarisana Instagram account nekupa zvisina maturo URL inotora vashandisi kune pre-yakanyorwa webinar kana peji yekumhara. Chinongedzo chakachena uye chiri nyore kuverenga chichaudza vashandisi chaizvo zvavari kuzviisa mazviri. - Wedzera umambo hwechiratidzo chako
Vaka zita rekuzivikanwa kana ako ese maratidziro aine zita rako rezita mavari uye anotaridzika. Iyi nhanho yekuwedzera inogona kunge iri yekushongedza, asi inochengetedza mavara mune enhau midhiya uye haitore nzvimbo yakawanda mukuratidzira, dhijitari inotangazve uye nezvimwe. - Ita chimiro chakanaka
Ipa vashandisi mukana wekupinda mukuburitswa kwechero nyowani pamhepo yekushambadzira zvinhu senge mushandirapamwe wekutsvaga, kuvhurwa kwebasa nezvimwe. Kana iwe uine kutepfenyura kwepamoyo kuri kuuya kana yepamhepo nhevedzano yemasangano - iyi ndiyo nzira yakanaka yekumisikidza mizhinji nzira pasina macomputer. - Siya mune zvakataurwa, email uye taura
Donhedza chako chinongedzo mune zvakataurwa iwe zvaunosiya mumaforamu, maFacebook mapoka, mameseji chats, vhidhiyo misangano. Itore sekadhi rebhizinesi - ipfupi, yakapfupika, inosiya yakanaka uye inosanganisira zvese zvinodiwa ruzivo. - Sanganisira pane zvinotora, podcast, radio, zviitiko nezvimwe
Kuonekwa kweBrand kuri nyore kubatanidza pane ako ese epamhepo uye ekunze zviitiko. Kana iwe uri kutaura, kudzidzisa, kubvunzurudza, kubata; vateereri vako vanozokutenda gare gare neiyi inobata chinongedzo. Muchokwadi, ita kuti ibate kwazvo, unogona kuitaura zvinonzwika munguva yacho kana kuiwedzera kune chero chinhu chakadhindwa. - Gadzirisa zvakabatana zvikwata
Ndirini pawakapedzisira kusangana nehukama hwehukama hunotaridzika? Pamwe haumbofi wakamboita kana kwete. Jazz kukwirisa yako blog blog nehukama hwehukama zvinoshanda zvakanyanya kana zvichinyanya kufadza ziso. - Gadzira email mishandirapamwe
Shandisa yako email rondedzero kutumira tsamba, matsva uye akakosha mameseji asina maturo ma URL anounza vanogamuchira kune vhidhiyo kana kuvhura mune yepamhepo yekukurukurirana kamuri yemusangano.
Rega tekinoroji yemhando yepamusoro yewebhu yeCallbridge ikupe maturusi aunoda kuti ugadzire zvirimo, batanidza bhizinesi rako kune vateereri vako, uye zvakare ikubatsire kuburitsa zita rako renyika munyika. Semubati weakaunzi, iwe unemahara kudzikisira maratidziro aunoita bhizinesi rako mumusangano webhu ine customizable touchpoints, chiratidzo-chakasarudzika mushandisi interface, yakasarudzika sub domain uye nezvimwe.
Nakidzwa neCallbridge yakazara yakazara maficha anosanganisira screen sharing, musangano wekurekodha uye siginecha chinoratidza Cue ™ - Callbridge's chaiyo AI-bot.
