Inkomfa yevidiyo ishintshe kakhulu indlela esixhumeka ngayo ezinhlakeni eziningi zempilo yethu yansuku zonke. Ukusuka kokuthi sithenga kanjani esitolo ukwenza iphimbo lokuthengisa elikude.
Akunakwenzeka ukuthi noma ngubani akwazi ukubikezela ukuthi singathembela kangakanani kubuchwepheshe bezokuxhumana beqembu. Ukube bekungekho okuyisisekelo okuyisisekelo, njengoba sisondela ku-2021, akukho kungabaza ngakho, kuzokujulisa indlela esenza ngayo ibhizinisi, sithole imfundo futhi sigcine ubudlelwane nabanye abantu.
Manje yini esiyifundile kulo nyaka ezosilungiselela unyaka olandelayo? Yini ethathwa ngo-2020 mayelana nebhizinisi nobuchwepheshe nokuthi sikwazi kanjani ukusebenza nokusebenza ngendlela eyidijithali kakhulu? Ake sihlukanise amaphuzu ambalwa abalulekile.
Idijithali ibalulekile
Isidingo samathuluzi wedijithali namakhono (ingqungquthela yevidiyo ifakiwe phakathi kwamathuluzi wokuphatha amaphrojekthi, izinhlelo zokusebenza zasemakhaya, ubuchwepheshe besethulo nokunye ukuhlanganiswa) kwavulwa kwavuleka ekuqaleni kobhubhane. Izinhlangano eziningi zazisemgwaqeni lapho kwakudingeka zenze isinqumo sokuguquka ngokuvivinya noma ngokusala ngemuva. Abasebenzi abanayo wenza ushintsho ukufaka "okujwayelekile okusha" ngendlela yokuzivumelanisa nendlela yokuqala yevidiyo, eyindlela yedijithali ekhombisa ukuthi iyisinyathelo esibalulekile.
Ngokuqaliswa kwesoftware yedijithali, neyokubambisana, kanye nokwakhiwa okuqinile kwengqalasizinda ye-IT, ukufinyeleleka phambili kwezobuchwepheshe, kanye nezinhlelo zokufukula abasebenzi, okwenza ukuthi i-shift online yenzeke ezimbonini eziningi. Yize kunamaqhubu ambalwa omgwaqo, ejwayelekile kunoma yiluphi ushintsho, "ukuya kwidijithali" kube yindlela yokusheshisa umsebenzi, khuthaza ngokubambisana, phokophelela ekubandakanyeni nasekukwehlukaneni, futhi ukhiqize intshisekelo ebukhali ekufundeni okudingekayo ukwenza umsebenzi wokude weqe.
Inkomfa yevidiyo iyaqhubeka ibe yintambo ejwayelekile ebukeka isixhumanisa nozakwethu, amalungu eqembu lethu, futhi ekugcineni nabanye abantu. Kusigcina njengamanje, kunciphisa umuzwa wokuthi "sisebenza esitokisini," futhi kunikeza abasebenzi bakude ulayini wokuphila oqinile.
Ngaphezu kwalokho, unikezwe lezi zimo ezingavamile, umhlangano oku-inthanethi ovela ekhaya / ukude unikeza abanye ababambiqhaza umbono osondelene nempilo yakho. Noma ngabe lowo umsila wekati ucindezela esikrinini noma umsindo wenja ngemuva, kunomqondo ophakeme wobudlelwano, okukhombisa ukuthi “sonke sikulokhu sindawonye, kodwa ngokwehlukana.” Izisebenzi ezikude ngokuzumayo azikude kangako njengoba imihlangano yevidiyo iholela ekuzweleni okukhulu, umuzwa onamandla wokuba wedwa nokuzibophezela, kanye nokuxhumana okuthuthukisiwe.
Ngisho nasezinkampanini ezingawenzi umsebenzi wokude, kunezici ezihanjiswe ngenkomfa yevidiyo njengeminyango Yezabasebenzi. Ukuqasha ithalente elisha, ukugibela ngaphakathi nokuqeqeshwa manje kungenziwa online ngaphandle kokuthi umuntu angene ehhovisi. Lokhu akugcini nje ngokuvulelwa ukugibela kwethalente elihlukile, kepha futhi nethalenta kusuka noma ikuphi. Ukusondela kuba yinto engaphansi lapho ukuqashwa okusha kungakhishwa kunoma yikuphi ukusebenza kude.
Okuhlangenwe nakho Kwekhasimende Kungu # 1
Ngenkathi singekho ndawonye, umqondo wokuthi "sihlukene ndawonye" uhlala uyiqiniso. Umhlangano wevidiyo yi-glue esivumela ukuthi siziphathe ngendlela yokuthi amabhizinisi angagcina abasebenzi namakhasimende ephephile ngenkathi ehlinzeka ngamakhasimende aphezulu nokusekelwa.
Ukulangazelela ukuxhumana kwabantu sekubonakala ngokusobala. Ngenxa yalokho, kubaluleke kakhulu njengoba "kuyimpahla" elahlekile kakhulu. Njengoba izingxenye zokusebenza kwebhizinisi zizenzakalela futhi zishintshwa yizinhlelo zokusebenza ezisusa okwenziwayo komuntu, isidingo sokuxhunywa kwabantu ebhizinisini asibizi. Ngenkathi leli gama livulekele ukuxoxwa, njengamanje kuleli phuzu ngesikhathi, ukuxhumana kwabantu kusho ukuxhuma ezweni ledijithali.
Uhambo lwabathengi lemikhiqizo lubucayi manje kunanini ngaphambili futhi luthembele ekwakheni imiyalezo ezwakalayo futhi ibenze bazizwe banakekelwa ezweni okwamanje eletha okuningi okungaziwa. Njengabasebenzi abanezidingo zabo ezikhule kakhulu ngenxa yesifo esishintshayo. Ukuze benze umsebenzi wabo omuhle kakhulu futhi bakwazi ukuxhasa amaklayenti namakhasimende, badinga ukuba nezidingo zabo eziyisisekelo njengemindeni, ezempilo nokuphila kahle, nezimali ziyanakekelwa.
Ukubandakanywa Kubusa Ngokuphelele
Indlela abasebenzi abakhombisa ngayo ukusebenza ixhomeke empilweni yomndeni wabo nasezindaweni zasekhaya. Ayikho imindeni emibili efana. Abanye abasebenzi kungenzeka bangashadi futhi bazizwe benesizungu ngenkathi abanye bejikisa izingane kanye nabashadikazi bonke ekhaya ngasikhathi sinye, befunda futhi basebenze etafuleni elifanayo lasekhishini. Ukuthi abantu bavela kanjani emsebenzini kuthinteka ngokuthi ukhathazeke kangakanani, akuqinisekile bazizwa bekhathele.
Ukuvula ingxoxo ukuhlinzekela abasebenzi nokugxila emizamweni yokufaka kuzokwenza abantu bazizwe bephephe ngokwengeziwe ezindimeni zabo nasemandleni abo okuba ngabasebenzi abangcono. Ukusebenza ngaphandle kwehhovisi kuyasiza ukuxhasa abasebenzi abadinga ukuba seduze kwemindeni; yehlisa izindleko zokuhamba nesikhathi sokuhamba, futhi ibanikeza nethuba lokuthi bangabi sendaweni eyodwa usuku nosuku uma bedinga ukubheka ingane egulayo, umlingani noma umzali.
Nika Abasebenzi Amandla
Abantu badinga ukusebenza. Ukusebenzisa umhlangano wevidiyo namanye amathuluzi edijithali ukunika amandla ukusebenza ekhaya naserimothi kuzokwakha kabusha umnotho. Abasebenzi bezinguquko lapho kungenzeka khona, futhi babheke ukuthi izindleko ziqoqeka kanjani. Bheka amahora okusebenza, ukhokhe izakhiwo, izindleko, izinzuzo, nokuthi kuthengwa okukhulu kangakanani. Ngokuthola ezinye izixazululo nokubhekana nezinselelo ezibhekene ngqo nokuvuma ukuthi izikhathi zinzima, kepha sisakwazi ukuthola isisombululo sabantu ababeka phambili abantu abazozama ukugcina amabhizinisi azinzile futhi njengoba sonke sisebenzela ukuvuselelwa komnotho.
Ngo-2020, siyazi ukuthi yini okusebenzayo:
Ukusebenza ukude
Ukuxhunywa okwandayo ngobuchwepheshe kusho ukuthi iningi labasebenzi lithunyelwe ukuyosebenzela ekhaya kulo nyaka odlule. Ukuhlangana kwevidiyo nokwenza ngcono ingqalasizinda kwenza lolu shintsho lwenzeka ngokulungisa kabusha imodeli yebhizinisi ngamathuluzi wedijithali athuthukisiwe, uhlelo oluqinile, kanye nezixazululo ezingcono.
Uma bekukhona ukumelana okuvela kubaphathi bemanqikanqika ukuvumela abasebenzi babo basebenze emakhaya futhi bangabi sezingeni elilawulwayo, lona kube unyaka okushintshe konke. Izixazululo zasemakhaya zigcina abasebenzi besendleleni futhi baxhumekile, futhi bakhanyisa ukukhanya kokuthi yini engasebenzi nengasebenzi, lapho izingqinamba zikhona nokuthi izinqubo nezinhlelo zingalungiswa futhi zithuthukiswe kanjani.
Usebenzisa Isitaki Sezobuchwepheshe Esihambelana Nezidingo Zakho
Ukuzivumelanisa nezimo ngokushesha nangobuchwepheshe bekuyisifundo esifundwe kulo nyaka. Ukubona ukuthi imikhakha ehlukene yonke bekufanele ishaye phansi ngamandla kubonakala sengathi ithathe ubusuku bonke, njengoba bekufanele ivuselele kabusha indlela ukuxhumana, ibhizinisi, nokuxhumana okwenziwa ngayo cishe, kukhombisile ukuthi empeleni kungenziwa ekuqaleni!
Ukwakha izixazululo zokubeka ukuthi ngabe ezemfundo, ezempilo, ezezimali, ibhizinisi, njll, luhambo oluqhubekayo. Yize singekho isisombululo esilingana nosayizi owodwa, kunezinketho ezinikeza isiqalo esihle sokugxuma kwezidingo ezithile zomkhakha. Ukuxhumana kubaluleke kakhulu yingakho izixazululo ezifinyeleleka kalula, eziphephile neziphephile, ezisebenziseka kalula eziza zilayishwe izinto ezisebenzelana nabathengi kufanele zibe sezingeni eliphezulu lokuqwashisa ngenhlangano.
Okuhlala Kutholakala
Umhlangano wevidiyo ugcina ukuxhumana okuvulekile. Kusukela emibuthanweni yomphakathi ebonakalayo kuya emihlanganweni yebhizinisi ebalulekile, akukho phawu lokuthi imihlangano eku-inthanethi ilahlekelwa ngumkhondo. Kuya ngokusobala ukuthi ubuso nobuso nesikhathi namakhasimende kanye nozakwethu kubalulekile ukuthi sizizwa sixhumene kanjani njengengqungquthela yevidiyo kuyinto yesibili engcono kakhulu ukuhlangana mathupha.
Futhi njengoba sonke siku-inthanethi manje, umhlangano wevidiyo usebenza kahle kakhulu lapho utholakala kalula ukuthi wonke umuntu awusebenzise. Ukungabi namandla, ukusetha okulula, umsindo we-crystal clear, nevidiyo kuqinisekisa ukuthi imigqa yakho yokuxhumana ivulekele wonke umuntu ovela eqenjini lakho langaphakathi ukufinyelela kumathemba ebhizinisi elisha.
Ukuxhunywa
Impumelelo yebhizinisi lakho, kanye nempilo yengqondo yabantu, kuya ngokuthi sixhumane yini. Ngaphandle komugqa oqondile wokuxhumana okubonakalayo, akukho okutshelwayo ukuthi ukugcina ibhizinisi lizoba nzima kangakanani. Ukuhlala uxhumekile ku-inthanethi kubeka bonke abasebenzi njengezisebenzi ezikude, okusho ukuthi labo ababebhekwa njengabakude ngaphambilini sebesesikebheni esifanayo nalabo ababesehhovisi. Wonke umuntu kuye kwadingeka athembele kumathuluzi edijithali ngaphezulu kobuso nobuso ukuxhumana okuzoba ngelinye ilanga ithuba lokujabula futhi.
Kuze kube yileso sikhathi, umhlangano wevidiyo webhizinisi nomphakathi yindlela esihamba ngayo futhi ngoba ithwebula ulimi lomzimba, i-nuance, nobunye ubuqili, ukubheja kwethu okuhle kakhulu ekunikezeni ukuxhumana kwabantu esikudingayo nesikulangazelelayo.
Okwe-2021, kumayelana nokuthatha lokho okufundwe kumabhizinisi nakumphakathi ukusiholela ezweni elibhekene nokujwayelekile okusha. Ngokugxila "ekuhambeni kwedijithali," kanye nokuhlangenwe nakho kwamakhasimende njengenhloso, ukukhushulwa kokubandakanya, kanye nokunika amandla amaningi, singasebenzisa esikwaziyo ukuthola imiphumela engcono eya onyakeni omusha:
Ukuthola Iziteshi Ezintsha
Ukusebenzisa umhlangano wevidiyo akudingeki kukhawulelwe ekuxhumaneni kwesikhathi sangempela. Sebenzisa amavidiyo aqoshwe ngaphambilini neziqeshana ukudala okuqukethwe ozokwabelana ngakho eziteshini okungenzeka ukuthi ubungacabangi ngazo ngaphambilini. Zama ukwakha ibhulogi yebhizinisi ngevidiyo emfushane ekugcineni evela kommeleli ovela enkampanini yakho noma isondo lokugqamisa elisekela okuthunyelwe. Cabanga ukuthi lokhu kungaphila kanjani ku-Facebook kepha kungasebenza naku-LinkedIn, njll.
Kwethulwa Umkhiqizo Omusha
Kwethulwa Umkhiqizo OmushaDala i-buzz ne-hype ku-Instagram ngomkhankaso we-teaser noma ngemuva kwezigcawu zomkhiqizo wakho omusha othokozisayo. Yabelana ngokubala phansi ku-Twitter, yenza izingxoxo zezingxoxo zevidiyo nabathonya, noma usakaze bukhoma ku-YouTube nge-akhawunti yakho ukuze uvuse inzalo nokufuna ukwazi.
Ukukhulisa Isikhalazo Sakho
Dala ukufakwa kuhlu kuzikhombisi ezinkulu zabathengi abafuna ngqo lokho okunikezwa yibhizinisi lakho. Ukufakwa kuhlu okuku-inthanethi kuzikhombisi-ndlela ezibalulekile kusiza ukuqinisa ubukhona bakho be-inthanethi ukuze ukwazi ukuqondisa amakhasimende anezinhloso eziphezulu ngenkathi kuthuthukiswa ibhizinisi lakho. Cabanga ngeGoogle, Yelp, Facebook, Glassdoor, njll.
Qhubeka ngokudala okuqukethwe okukhiqiza ukuhola futhi kukunikeze amakheli e-imeyili emikhankaso yokuthengisa nge-imeyili. Ukusuka lapho, ungakha izincwadi zezindaba ezibandakanya ividiyo, nemingcele yama-webinar, nemicimbi ebonakalayo.
Ukwenza Umkhiqizo Wakho Ubonakale Kabanzi
Kubalulekile ukuthi izinhlangano zibonakale futhi zizwakale endaweni yedijithali. Ngokusebenzisa amasu wokusebenzisa izinjini zosesho kukho konke okuqukethwe, amabhizinisi angakhuphula izinga lokuthola ukuvezwa okuningi nokusondela kulokho okuphezulu oseshweni lwe-Google. Zama ukukhangisa ibhizinisi lakho ku-Google nge-SEO elungiselelwe i-Google Business Profile.
Ngaphezu kwalokho, cabanga ukuthi ugcine nini ukuvuselela iwebhusayithi yakho. Unayo iwebhusayithi? Hlanganisa ngayo ukuze uqiniseke ukuthi iyabuyekezwa, ivuselelwe, futhi ingancintisana phakathi kwabanye ngokubukeka kwayo, amandla okusingathwa, i-e-commerce (uma kudingeka) i-SEO, kanye nezinye izinto.
Vumela iCallbridge inikeze ibhizinisi lakho isitaki sobuchwepheshe kanye nokuthula kwengqondo okudingekayo ukuze usebenze ngempumelelo ungene onyakeni omusha. Noma kunezimanga nezimpawu zemibuzo, ukwazi ukuthi isu lakho lokuxhumana phakathi kwabasebenzi, amaklayenti amanje, namathemba kukhiyiwe futhi kuzinzile kungaba umehluko phakathi kokuhlala umile noma ukukala.
Finyelela izimakethe ezintsha kanye namasegmenti ngobuchwepheshe besinkomfa bevidiyo obuyinkimbinkimbi. Thola izinzuzo zezici zokubambisana ezifana Ukwabelana Ngesikrini futhi I-Whiteboard eku-inthanethi. Hlala uxhumekile emhlabeni jikelele nge Isihleli Sesikhathi Sesikhathi futhi Izimemo Nezikhumbuzi.
