Izeluleko Ezingu-10 Zokumaketha Kwevidiyo Zabaqeqeshi Ukuheha Amaklayenti amaningi

Siphila ezweni lapho singathanda ukulibona khona ukuze sikukholwe. "Ukubonisa" esikhundleni sokuthi "ukutshela" kuyashesha, kusebenza kakhulu, futhi kugayeke endaweni yedijithali ebukeke kakhulu, futhi enokuncintisana. Cabanga nje ngenani lama-meme, nokuthunyelwe kwemithombo yezokuxhumana ohlangana nakho nsuku zonke noma ukuhlaselwa kokuqukethwe, kufaka phakathi amavidiyo, nama-athikili avela kokuphakelwa kwezindaba eziningi kuzingxenyekazi eziningi!

Abaqeqeshi, cabanga ukuthi lokhu kukuthinta kanjani wena kanye nezindlela ozimele ngazo wena, umkhiqizo wakho, nomkhiqizo wakho ku-inthanethi. Amandla wokukhiqiza ividiyo bese ubuka okufunwayo ngokoqobo entendeni yesandla sakho kusho ukuthi wonke umuntu unamandla okuba ngumdali. Lokhu kokubili kuyisibusiso nesiqalekiso.

Ngakho-ke uphuma kanjani emfuhlumfuhlu? Uwudlulisa kanjani umlayezo wakho futhi udlulele kuzithameli zakho eziqondiwe?

Ake sihlole. Ukumakethwa kwevidiyo…

Uma ireferensi ye- "show and tell" ikukhumbuza enkulisa, khona-ke kumnandi! Izingane ezincane, njengathi uqobo esiphila enkathini yemidiya yokuxhumana enothile futhi enamandla, zinezikhathi ezimfushane zokunaka, amandla alinganiselwe, isidingo sokufunda, kanye nesifiso sokuthokoziswa.

Ukumakethwa kwevidiyo kunikela ngalo lonke inani elishiwo ngenhla ngendlela ehlanganiswe kahle futhi eboshelwe kahle ekusetshenzisweni kwe-inthanethi.

Amavidiyo ashukumisayo abukwayo ahleliwe, alandela isu lokuxhumana nabantu futhi abe nokuthile okuphoqayo ukukusho, afeze izinhloso eziningi. Ukumakethwa kwevidiyo kubeka umlayezo wakho phambili kanye nasenkabeni ku:

• Yakha ubudlelwano
• Heha amakhasimende
• Nyusa umkhiqizo noma insiza noma umkhiqizo wakho
• Qalisa ukuqwashisa
• Yenza okuvelayo

Ukufaka ukumaketha kwamavidiyo njengengxenye yecebo lakho lokuxhumana lebhizinisi lokuqeqesha kungasiza kakhulu:

1. Yisho okuningi ngesikhathi esifushane: Amavidiyo anciphisiwe futhi ayakhunjulwa. Njengoba isisho sithi, “umzuzu owodwa ufanelekile Amagama ayisigidi esingu-1.8. "
2. Abaqeqeshi bangaphinda basebenzise ividiyo kaninginingi kumakhasimende amasha esikhundleni sokuhlala beqhamuka nokuqukethwe okusha njalo.
3. Njengoba unethezeleka ngokwengeziwe kukhamera, isinyathelo esilandelayo sokukhulisa ibhizinisi lakho sihlinzeka ngamavidiyo wokuqeqesha akwenzela ukuphakamisa okunzima. Khulisa ibhizinisi lakho ngokuqukethwe okurekhodwe ngaphambilini bese ukhokhisa ngokuhlukile ngokubonisana ngesikhathi sangempela!

Usuvele unamasu wokukhangisa ngevidiyo kumaphayiphi? Kuhle! Nayi eminye imininingwane yakho. Udinga ukuholwa nokusekelwa okungaphezulu? Kuyamangalisa! Qhubeka ufunde.

Ukwakha nokuhlela okuqukethwe kusuka embonweni kuze kube sekuqedeni kanye nokuba phambi kwekhamera konke kungathatha inhlawulo encane. Yonke inqubo yokwazi okufanele ukusho nokuthi ungayisho kanjani: ukubukeka kahle, ukuba nobuntu, ukuhlala wazi ithoni yakho yezwi nokukhuluma komzimba - kungaba nzima ukukhumbula. Kepha kungenzeka, futhi kukufanele ngokuphelele!

Ungavumeli izizathu ezi-5 ezilandelayo zikubambezele:

1. 1. “… Kodwa kufanele ibukeke ilungile!”
      Ungavumeli umbono wokuthi okuqukethwe kwakho “kuphelele” kungene endleleni yokwakha okuqukethwe. Amanye amavidiyo ahamba phambili laphaya anokubukwa okuphezulu kakhulu abukeka njenge- “amateur”. Lokhu kungapheleli kwenza okuqukethwe kubonakale kufinyeleleka kalula, kuyiqiniso futhi kungokoqobo ngaphandle kokuzwa noma i-ajenda yenkampani.
   2. "Angazi ukuthi ngiyisebenzisa kanjani i-software."
      Konke okudingayo i-tripod, ukukhanyisa okuhle, ne-smartphone noma i-laptop. Funda imiqondo embalwa eyisisekelo bese uqala ukuhamba kancane ngesoftware yenkomfa yevidiyo eza nezici ezisebenziseka kalula. Ukurekhodwa komsindo nevidiyo, nokwabelana ngesikrini kungakusiza ngokushesha. Futhi khumbula nje: uzoba ngcono ngokuzijwayeza okwengeziwe.
   3. “Angizizwa nganele.”
      Thembela emcabangweni wakho futhi uwulethe ngendlela ecacile nangempumelelo. Kungazizwa kuxakile futhi ungahle ungakhiqizi okuningi kokulandelayo njengoba ubufisa - ekuqaleni. Kepha njenganoma yini oyenza nsuku zonke, uzothola umfutho bese uqala ukubona imiphumela. Flex muscle yakho yokuzethemba futhi uzozizwa uqala ukukhula.
   4. “Angiyithandi indlela engibukeka ngayo noma engizwakala ngayo.”
      Kuzofanele ujwayele indlela ozwakala ngayo, noma ngabe uyayithanda noma cha! Kuyindaba nje yokungafuni ukuthula. Cabanga ngezinto ezintathu ezilandelayo ezizokusiza ubukeke futhi uzwakale kahle kakhulu:
      a. Khetha izikhala ezahlukahlukene uze uthole indawo oyithandayo. Thola ukuthi uyathanda yini ukuthi umi kanjani noma uhleli kanjani ngaphakathi noma ngaphandle, ilambu elifudumele noma ukukhanya okupholile, njll.
      b. Khombisa ubuso bakho ekukhanyeni kwemvelo ngangokunokwenzeka. Ungafihli ngemuva kwamathunzi noma ukhethe ukukhanya okumnyama nokukhanya. Bhekana phambili nezithameli zakho bese ukhombisa ubuso bakho!
      c. Gqoka okwenza uzizwe ukhululekile futhi usezingeni eliphezulu. Amaphethini angaphazamisa kancane kepha angalinganiswa ngemibala eqinile. Uma uzizwa "uhlanganisiwe" leyo vibe izokhipha ngevidiyo.
      Zibuze le mibuzo emi-5 ngaphambi kokuthola irekhodi:
      1) Izithameli zakho zingakubona?
      2) Ingabe izilaleli zakho ziyakuzwa?
      3) Ngabe ujabulile ngemvelaphi yakho?
      I-4) Uyazi ukuthi ikuphi ilensi yekhamera (kulapho okufanele ngabe ubheka khona iso)?
      I-5) Uyayithanda indlela obukeka ngayo kusuka lapho ibekwe khona ikhamera (ileveli yamehlo ivame ukuba ngcono)?
   5. “Anginaso isikhathi, kunzima kakhulu futhi kubiza kakhulu!”
      Unenketho yokwenza okuqukethwe kwevidiyo, akekho owathi kufanele! Hlonipha lokho kukhetha ngokwenza kube lula. Khetha isoftware yenkomfa yevidiyo ephindwe kabili njengeplatifomu yakho yokuqopha ukuze ukwazi ukudala okuqukethwe kwekhwalithi ephezulu yomsindo nevidiyo. Yenza ukusetha kwakho (ifoni ekhokhisiwe noma i-laptop, i-tripod, newindi eliyintandokazi) kulungele ukuhamba ngomzuzwana. Gcina amavidiyo akho amafushane futhi ube nokuthi ufuna ukuthini okusha engqondweni yakho.

Ngokwenza ngcono ukuzethemba kwakho nokuthi uziveza kanjani esikrinini, bukela njengoba uqala ukudweba amaklayenti amaningi owafunayo.

Amathiphu ayi-10 wokusebenzisa ukumakethwa kwevidiyo ukuheha amaklayenti amaningi

Ngamathiphu ambalwa nje, ungahle uhambe ekudaleni okuqukethwe okuhambisana nezethameli ofuna ukuziheha. Futhi ngesoftware yenkomfa yevidiyo okulula ukuyisebenzisa nokuza ilayishwe ngezici ukunika amandla ukuba khona kwakho ku-inthanethi, ungaqala khona manje:

1. Khomba ukuthi Ubani Oqonde Kena
   Ukusungula lokho okunikezayo kuya ngezithameli oziphakela. Ngaphambi kokuba welule isandla, yazi ukuthi indlela ozoyenza ngayo ingahlekisa futhi ibhuqe noma ibe yimbi kakhulu futhi ikhuthaze.
   Noma ngabe yini oyinikeza ngevidiyo (ukwethulwa komkhiqizo noma ukuphawula ngemicimbi yakamuva), ukulethwa kufanele kuhambisane nomkhiqizo wakho futhi kukhombise imizwa nethempelesha engokomzwelo yabantu ofuna ukuheha.
2. Xoxa Indaba Ephoqayo
   Ividiyo yakho yokumaketha kufanele ivuse ukuxhumana okungokomzwelo esikhundleni sokuthi ibe yithengisa kanzima futhi iyeluke ngokuthengisa. Sebenzisa amagama e-buzz ahlangana futhi athonye imizwa yezithameli zakho njengendawo yokungena ezimpilweni zabo. Uma uyiqonda imizwa yabo, kuyasiza ukuvimbela ukuthengisa futhi kunikeze indaba eshaya ekhaya kunokuba uzizwe sengathi uphoqa umkhiqizo noma insiza yakho ngenkani.
3. Ukushaqeka, Wow kanye Impress - In 4 Amasekhondi
   Akunandaba ukuthi umyalezo wakho ubucayi kangakanani, kufanele udluliswe ngendlela engalibaleki. Yenza umyalezo wakho ube mnandi, ngoba ubani othanda ividiyo ecacile? Ukunakwa kuyimali entsha, ngakho-ke yenza inkokhelo ikufanele. Iyiphi inani ongayengeza? Amahlaya? Ulwazi? Wit? Ikhodi yephromo? Iqiniso elimangalisa?
   Unewindi elincane - ngokoqobo imizuzwana emi-4 - ekuqaleni kokwenza isithombe. Yisebenzise ngokugcwele ngomugqa wokuvula oshelelayo, isithembiso, noma ukuhlela okuhle okubonakalayo.
4. Khumbula Abasebenzisi Beselula
   Amasayithi okusakaza ividiyo namapulatifomu okwabelana ngamavidiyo anikeza okuhlangenwe nakho komsebenzisi kuzo zonke izixhumanisi. Qinisekisa ukuthi ividiyo yakho iyahambisana futhi ingasebenza kudivayisi yeselula ngaphandle kosayizi wesikrini. Ngaphandle kwalokho, uzincisha ithuba lokuthola ababukeli abaningi ngokushiya ingxenye enkulu yababukeli bakho.
5. Kugcine Kufushane
   Abantu bamatasa kepha bakwizingcingo zabo ngenkathi besemsebenzini, phakathi kwemihlangano, ngesikhathi sekhefu, noma noma kunini lapho bethola imizuzu embalwa yokuphefumula. Dlulisa umlayezo ovikelekile oshiya umthelela ohlala njalo. Ividiyo efingqiwe okulula ukuyigaya (imbondela yombhalo, imininingwane yokuxhumana, ibukeke ibukeke) izoshutha kokushoyo ngokushesha okukhulu.
6. Heha Abalaleli Bakho Esikhundleni Sokubajaha
   Qala nge- “tacks tacks” yomyalezo wakho. Yini inhloso nephuzu eliyinhloko okudingeka ulidlulise? Ukusuka lapho, yenza i-jazz ukufaka umculo, ihlaya noma ireferensi, amagama angukhiye athile, ulwazi lwakho siqu, ukuhlela, izithombe, amavidyo kliphu, njll. Beka ividiyo eduze komsebenzisi wakho. Uma umyalezo wakho ungakhelwanga bona, kungenzeka bangaxhumi. Khuluma ulimi lwabo futhi ubonise ukuthi uluqonda kanjani.
7. Sebenzisa i-SEO Ukwenza ngcono Ukufinyelela Kwakho
   Shayela ithrafikhi eningi ngokusebenzisa amagama ambalwa angukhiye we-Search Engine Optimization. Khetha okumbalwa ngokusesha nge-Google bese ukusebenzisela ama-hashtag, incazelo yevidiyo, nesihloko.
8. Abantu Baphendula Izihloko, Hhayi Okuqukethwe
   Sebenzisa amagama angukhiye esihlokweni sakho ukuze ividiyo yakho iphile phezulu ekhasini futhi ibonwe. Futhi, khumbula ukuthi abantu bathenga isihloko esidonsa amehlo sevidiyo yakho, hhayi ividiyo kakhulu - okwamanje. Umqondo ngukubayenga ukuthi badlale ngokudlala ngokwenza isihloko sicacise isidingo sabo noma inkinga yabo.
9. Nikeza Inani Lemfundo
   Dala ukwethembana nomkhiqizo noma ngomkhiqizo wakho ngokunikela ngokuqoshwa kwevidiyo okukhomba inkinga futhi kuyixazulule. Nikeza ngamathiphu, noma ubambe isikrini bese uqeda inkinga ngevidiyo esikhundleni sendatshana noma isiqeshana sefomu elide. Lokhu kungakheka njengochungechunge oluncane, i-webinar, i-teleseminar noma ukusakazwa bukhoma ku-YouTube.
10. Hlala ngaphakathi kwesabelomali sakho
    Yazi ukuthi kufanele uqhume nini nokuthi ungonga nini. Ukubonisa umkhiqizo wakho nokunikeza isibhamu sobuhle esibonisa izici zayo noma ukuthi sisebenza kanjani kuzobukeka kudutshulwe kangcono uchwepheshe. Ukwakha isondo lokugqamisa elilinganiselwe lemizuzu engu-2 lobufakazi bamakhasimende be-Instagram nakanjani kungenziwa nge-smartphone yakho!

Khumbula nje ukuthi ukumakethwa kwevidiyo kuthatha isiyalo esincane nokwazi ukuthi kanjani. Kepha kuyipulatifomu ebalulekile uma kukhulunywa ngokuqhakambisa ukunikezwa kwamakhasimende akho, nokuzibonakalisa njengochwepheshe emkhakheni wakho wokuqeqesha.

Nika amandla ukunikela kwakho futhi ugqugquzele izethameli zakho lapho wabelana ngolwazi lwakho nobungoti bakho ngezinhlobo ezahlukahlukene zamavidiyo wokumaketha. Inkomfa yevidiyo esuselwa esipheqululini ekuvumela ukuthi urekhode kusuka kudivayisi yakho iyasiza kakhulu ekwakheni lawa mavidiyo kusukela ekuqaleni. Ngaphambi kokushaya irekhodi, zijwayeze ngokulandelayo izinhlobo zamavidiyo:

• Brand
  Dilagela phansi lokho okushiwo ngumkhiqizo wakho ngokwabelana ngombono wakho, isitatimende semishini noma ngokukhombisa ulayini wakho wemikhiqizo. Thola igama lenkampani yakho lapho ukuze wakhe ukuqwashisa nobuqotho bomkhiqizo.
• Imashi
  Leli yithuba lakho lokuthi "ubonise" esikhundleni sokuthi "utshele." Sebenzisa ukwabelana kwesikrini noma ukurekhoda umhlangano ukuthatha abahlanganyeli ohambweni olubukhoma lwesoftware noma uhlole ukuthi izici zomkhiqizo wakho zisebenza kanjani. Uma unikela ngensizakalo noma ngokubonisana, thatha izithameli zakho ngokunikela kwakho.
• Indawo
  Ukusingatha umcimbi obonakalayo? Ukuya engqungqutheleni yomhlaba wonke? Uhleli kuphaneli engqungqutheleni? Bhala isipiliyoni sakho manje ukuze wabelane kamuva. Rekhoda imidwebo yendawo, yenza izingxoxo futhi ubesemuva ukuze unikeze izethameli zakho ithuba lokufunda ngaphakathi.
• Izingxoxo Zengcweti
  Zakhele igama ngokuxoxisana nabanye abaholi bemboni nabashushisi, kungaba mathupha noma ku umhlangano online. Lokhu kuzokwakha ukwethembana negunya noma ngabe babelana ngombono ofanayo noma cha. Cabanga ngezinyawo zakho bese uvusa ingxoxo phakathi kwezilaleli zakho. Izingxoxo zilungele ukudala okuqukethwe okusha noma ukuvula ingxoxo online.
• Kwezemfundo noma kanjani
  Nikeza inani lezithameli zakho ngokuzifundisa okuthile endizeni noma kusengaphambili. Banikeze i-nugget yokuhlakanipha ukuze bakwazi ukuthola ukuthi bahambelana kanjani nomkhiqizo nezinsizakalo zakho. Lokhu kungahlelelwa ku-newsletter noma i-impromptu esiteshini sezokuxhumana.
• Incazelo
  Sungula i-persona yakho yamakhasimende ayisisekelo bese udala indaba ezungezile enakekela izidingo zabantu bakho. Iyiphi inkinga umkhiqizo wakho noma isevisi elungisa? Dala uchungechunge oluncane oluchaza futhi luchaze izindlela ezahlukahlukene zesenzo kuvidiyo ehlanganiswe ngobunono.
• Graphic
  Hlukanisa imiqondo eyinkimbinkimbi noma ebucayi ngezinto ezibukwayo ezenza kube lula ukuqondakala. Sebenzisa izithombe zesitoko noma amavidyo noma thola umklami ongakhombisa lokho okudingeka ukusho.
• Ubufakazi beKhasimende
  Amakhasimende anelisekile azokwazi ukucula izingoma zakho futhi anikeze imininingwane enembile mayelana nomnikelo wakho. Qopha abalandeli bakho njengoba bachaza izinselelo zabo nokuthi ukwazile ukubaqondisa kanjani. Khombisa impendulo ngemibuzo nezimpendulo eziqinisa ukunikela kwakho.
• Ukusakaza bukhoma
  Zilungiselele ukwenza okungcono okuncane! Ukuya bukhoma kukhombisa ngempela ukuthi ungubani njengomqeqeshi - okwamanje. Vele uqiniseke ukuthi une-ajenda evulekile ongayilandela ukuze uhlale ngesikhathi nangenhloso. Lolu hlobo lwevidiyo lunikeza ababukeli umuzwa wangempela wokuthi ungubani futhi ludala "ukudonsa imifudlana emide namazinga aphezulu okubandakanya."
• Imilayezo Ehlukile
  Zirekhode usebenzisa isoftware yenkomfa yevidiyo ukubhekana nekhasimende elithile noma ingxenye ethile yezithameli zakho ngenkathi unikeza izincomo zomuntu siqu. Lezi zikhathi ezihlukile zenza izethameli zakho zizizwe zibonwa futhi zizwakala.

I-Callbridge mayibe yipulatifomu yokuxhumana yezindlela ezimbili enikeza ibhizinisi lakho lokuqeqesha ngamathuluzi enkomfa yevidiyo asebenza "ukukhombisa" esikhundleni sokuthi "tshela." Faka ubukhulu kusu lakho lokumaketha ngezici ezahlukahlukene:

- Sebenzisa le ukuqoshwa komhlangano isici sokuthwebula amavidyo asheshayo wokuxhumana kwamakhasimende ukuze asetshenziswe kamuva kuvidiyo ye-Facebook.

- Jabulela Ukubhalwa okuthuthukisiwe kwe-AI isici sememo yezwi elula ukubhala okukunikeza ngefayela lombhalo elinembile lezingxoxo zamakhasimende ezilungele ukunqwabelaniswa kombhalo ngempumelelo.

- Zuza ku ithuluzi lokwabelana ngesikrini ukwabelana ngokuqukethwe ngesikhathi sangempela namakhasimende noma ukushaya irekhodi futhi usebenzise njengengxenye yokuqukethwe kwevidiyo yakho ukuze uzulazule kalula noma njengengqimba eyengeziwe kuvidiyo yakho.