Wonke amashishini afuna ukubonakala kukhuphiswano lwawo. Ayinamsebenzi ukuba ukweliphi ishishini kwaye ukulo mxholo ufunayo. Ufuna umyalezo wakho, imveliso kunye nenkonzo ibe phezulu kwiziphumo zokukhangela ze-SEO, kwaye kwindawo ekujolise kuyo ekuqaqambiseni kwengqondo. Ii-URL ezingelutho zinokukufumana apho.
Kule posi, uya kufunda ukuba ii-URL ezingelutho zinganceda njani ukuthengisa kunye nokukala ishishini lakho. Uza kubona ukuba inyathelo elibonakala ngathi lincinci linokuba nefuthe elikhulu kwindlela elime ngayo ishishini lakho kwaye liqondwe ngabo bobabini abathengi nabakhoyo.
Uya kufunda ukuba yintoni i-URL engento kwaye ayikho; kunye nezibonelelo, ezona ndlela zisetyenziswayo, kunye neendlela zokuthengisa ezisetyenziselwa ukufumana inkampani yakho kunye neminikelo yayo ngokubonakalayo kangangoko kunokwenzeka.
Oku kwenzelwe wena ukuba ufuna ukwazi ukuba ii-URL ezingelutho ziyichaphazela njani ishishini lakho kwaye unokukuqhubela phezulu kwaye uhlale apho. Naku sisiya.
Izinto zokuqala kuqala.
Makhe sithi gqabagqaba ngamagama asisiseko kunye nemibono yokubeka isiseko esiza kwakhela kuso:
Igama elingento libhekisa kukucaca kunye nokwaziwa kwangoko into ezisa itafile ngelixa isenza injongo yayo. Akufanele kucatshangelwe njengophawu olubi (emva kwayo yonke loo nto, akukho mntu ufuna ukuthathelwa ingqalelo njengelize), kodwa ibhekisa kumgangatho wembonakalo.
Njengenkampani encinci, ephakathi okanye yeshishini, ukubonakala kubalulekile. Liboniswa njani ishishini lakho kwiimpembelelo zokwazisa uphawu lwentengiso kunye nokunyaniseka kukonke. Ukucacisa ngokucacileyo nangokufutshane okuhambelana nawo onke amajelo kudala ukuthembana, ukungaguquguquki kunye nokwazisa.
Yintoni i-URL engento?
I-URL engento iphinde yenziwa kwakhona kwi-URL yayo yoqobo enoluhlu olwandisiweyo lwamanani, oonobumba, abalinganiswa kunye namagama, afumana ixesha elide kwaye kunzima ukulikhumbula, kwikhonkco elifutshane elifinyeziweyo ukuze libukeke lihle kwaye "licoceke."
imizekelo:
original: https://plus.google.com/c/10298887365432216987
I-URL yamampunge: https://www.plus.google.com/+Callbridge
Kwi-Instagram: callbridge.social/blog
Kwi-Twitter: https://twitter.com/Callbridge
Kufacebook: https://facebook.com/callbridge
Kwi-LinkedIn: http://www.linkedin.com/company/callbridge
Kwinkomfa yeWebhu: http://yourcompany.callbridge.ca
Esi sisizinda esingenanto, hayi i-URL engelutho:
Sebenzisa i-URL engelutho ku:
- Qhuba abasebenzisi abakwi-Intanethi ukuba ubonelele
- Landa umkhondo weetriki
- Khuthaza umnxeba kwisenzo
Ii-URL ezingelutho ezisetyenziswa kumajelo eendaba ezentlalo zixhobisa indlela abasebenzisi abasebenzisana ngayo kwi-Intanethi. Lutshintsho oluncinci lobuhle olwenza ukuba umxholo ubelula ngokulula. Ii-imeyile zeshishini, ukukhutshwa kweendaba, izilayidi zentetho ezenziwa kwi-Intanethi- zibandakanya i-URL yakho yamampunge kuyo nayiphi na kwezi zinto zedijithali ukwenza ukufikelela kulungelelaniswe ngakumbi kwaye kungoyiki kangako. I-URL ekhangeleka intle inokuba ngumahluko phakathi kokutsala abathengi okanye ukuphulukana nengqwalaselo yabo.
Izibonelelo zeLize ze-URL
Ukucoca ii-URL zakho kuzisa umanyano kunye nococeko kwiindawo zakho zokucofa kwi-Intanethi nakwi-intanethi.
Ku intlanganiso online, umzekelo, ukuba wenza intetho yentengiso ekude kubathengi abanokubakho, ekupheleni kwesandi sakho, uya kufuna ukufaka ukufikelela ngokuthe ngqo kuwo onke amaqonga akho (kubanjwe inkomfa yewebhu). Shiya umbono olungileyo ngephepha lokugqibela elikholisayo elinazo zonke iiakhawunti zakho ezilungiswe kakuhle, zisebenzisa ii-URL ezingento yanto.
Nazi ezinye izibonelelo ezimbalwa:
- Ukuqonda okungcono kweBrand
Uhlobo lwakho, ikhonkco lakho. Sukuchitha ixesha elibalulekileyo lokufumana uphawu lwakho oluya kubonakala ngakumbi njengoko usabelana ngomxholo wabanye abantu. - Ukuzithemba Okuphakamileyo
I-URL engelutho kwangoko ihambisa kubasebenzisi ukuba awuyikukhuthaza into engafunekiyo okanye ucofe. Ikhonkco lakho lifaka umoya wokuzithemba ukuba baya kubhekiswa kumxholo osemgangathweni onxulumene nabo kwaye ulingana nomgangatho wakho. - Ulawulo loLawulo lwekhonkco
Ikhonkco lakho elinophawu lwentengiso linika inkululeko yokuhlela kunye nokulawula apho abasebenzisi baphelela khona. Kwaye kunceda ukuba uhlele kwaye uququzelele ukufikelela ngokulula kunye nokufumana ngokukhawuleza. - I-SEO eyomeleleyo
Amanqaku ebhonasi ukuba ungangena kwigama elingundoqo. Ayizukubonwa kuphela i-brand yakho, kodwa uya kuphakama ngaphezulu ngombutho kwigama lakho elingundoqo naphina apho une-URL engelutho. - Yabelana ngayo ngaphandle kweintanethi
I-URL yakho yamampunge inokusetyenziselwa izinto zokuthabatha ezinjengeencwadana, ii-t-shirts, kunye nezinye i-swag; kunye nazo zonke izinto zonxibelelwano ezinje ngeposi ethe ngqo, ezivenkileni nangaphezulu. - Ukuphuculwa kwe-Stickiness-Factor
Amagama okwenyani aya kuhlala elandelela ukulandelelana kwamanani abalinganiswa abakhethekileyo. Ufuna i-url yakho "inamathele" kangangoko kunokuba ibe yinto eqhelekileyo, kwaye idlule.
Izinto ezi-3 zokuKhunjulwa malunga neeLize ze-URLS:
- Kufuneka babe njalo
Isishwankathelo: Mfutshane, ngcono! - Kulula ukukhumbula: Yenze ibemnandi kwaye "incangathe" (ukuze abantu bayikhumbule)
- Kwi-brand: Bonakalisa igama lakho lophawu okanye unikezele ngesibonelelo esikhulu
I-URL yeLize yeyona ndlela ilungileyo yokuziqhelanisa:
Ziqhelise # 1
Ayizizo zonke ikhonkco elinye owabelana ngalo elifuna ukuba yi-URL yamampunge. Ngelixa injongo yayo kukwenza amakhonkco akho anxulumene nophawu ngakumbi ekubambeni amehlo kwaye emfutshane, ukuba sele ufumana ukugcwala, akukho ngxaki! Kwelinye icala, ngeenjongo zolawulo lwekhonkco, ukuthatha eli nyathelo longezelelweyo ukucoca ikhonkco emva kwekhonkco emva kwekhonkco kuya kulilungela kamva xa ukhangela idatha.
Ziqhelise # 2
Ukuthembela kukhulu. Kungenxa yoko le nto ii-URL zakho ezingento kufuneka ibe ngamagama apheleleyo awuchaza kakuhle umxholo wakho okanye uphawu. Ufuna ukuqiniseka ukuba umsebenzisi wakho ucacile malunga nokuba ikhonkco libasa phi. Oku kungafihlisi kunceda ukwahlula uphawu lwe-notch yakho ephezulu kwezinye izinto ezithandabuzekayo. Yiba njengoko kuza ngomxholo, nokuba ikhonkco lithatha abasebenzisi ukuba bangene kwindawo yomntu wesithathu-khankanya loo nto kwi-URL engento.
Ziqhelise # 3
Faka i-URL yakho engamampunge njengenxalenye yakho Icebo le-SEO. Umanyano olubonakalayo kuwo onke amajelo eendaba ezentlalo ahlukeneyo kunye namajelo enkomfa ewebhu asebenza kunye ukukhulisa i-SEO yakho kunye nokomeleza isicwangciso sakho sangoku sentengiso.
Ukuqonda okungcono malunga nokuba yintoni i-URL engento kwaye ayikho; bangayakha njani ulwazi olungcono lwentengiso ngokukhuthaza ukuthembana nokungaguquguquki, kunye nezinto ezintathu ekufuneka uzikhumbule xa usakha eyakho- ngoku ungazibuza:
Ke uyenza njani into engento ye-url?
Ukuba ufuna ukuguqula ikhonkco elide kwinkxaso yenkampani yenkampani yakho ibe yinto ekhwankqisayo; okanye wenze i-URL eyandisiweyo kwiphepha lakho lokufika lilula ngakumbi, qala apha:
- Khetha inkonzo yokubamba efana Bit.ly or Ngebhongo kwakhona
- Khetha i-URL yangempela yamampunge ofuna ukuyisebenzisa, malunga no-8-11 oonobumba kufanelekile.
- Thenga i-URL engelutho usebenzisa indawo yobhaliso lwesizinda njenge GoDaddy
- Fikelela kwi "useto lweakhawunti" ithebhu kwinkonzo yakho yokubamba (njengeRebandand umzekelo) kwaye ucofe ukhetho "lwesiko elifutshane elifutshane". I-URL yakho yamatye esandula ukuthengwa kufuneka ifikeleleke.
- Okwangoku, i-URL yakho yamampunge ifuna ukuqinisekiswa. Fikelela kwiphepha leNkqubo yeNdawo yeGama lendawo yakho kwaye uqhakamshelane nombhalisi wedomeyini akho kumanyathelo alandelayo.
- Ndwendwela iRebrandly (okanye inkonzo ethile oyikhethileyo) ukuqinisekisa i-URL yakho emfutshane kwaye uqinisekise ukuba bayalwazi utshintsho.
ICallbridge ikunika amandla okuphawula ngaphezulu kweqonga lakho lonxibelelwano. Cwangcisa amaphepha eentlanganiso ezinophawu lwentanethi, ii-imeyile kunye neenkomfa zewebhu zesiko, www.igama lakho.callbridge.com
Ngoku, ufuna ukwenza ntoni ngayo? Zininzi iindlela zokuyisebenzisa ukudimaza ii-imeyile ekupheliseni kwiifolda zogaxekile kwaye ukhuthaze ngakumbi ukucofa ekunikezeleni kwakho, okanye unike abasebenzisi indawo yokungena ecacileyo, ekulula ukuyifunda inkomfa yewebhu.
Nini Abathengisi babuzwa imibuzo enje ngesizathu sokuba bakonwabele ukusebenzisa ii-URLs ezingento yanto, ukuba bayazithanda kwaye ngaba baziva ngathi ii-URL ezingelutho zenza nantoni na, kwavela ulwazi olunomdla kunye nokusetyenziswa. Abathengisi basebenzisa ii-URLs ezililize uku:
- Gcina umkhondo weemetrikhi (uGoogle analytics)
I-URL engelutho inokuba yeyokuthambisa, kodwa iluncedo kakhulu ekugcineni iithebhu. Basebenzise kwimikhankaso yakho, ii-imeyile okanye naluphi na uhlobo lokufikelela, emva koko ulandele indlela yokuziphatha kwabathengi kuGoogle Analytics. Jonga ukuba ngubani oza kwaye uza kwaye evela phi. - Yakha ingqibelelo yohlobo
Ngaphandle kwezinye iindawo zokubonelela kuphela ngoonobumba abali-140 okanye ngaphantsi ukukhupha igama lakho lophawu kunye ne-CTA, kuya kufuneka wandise izithuba ezincinci nge-URL yamampunge ekubonayo. - Ukulandela umkhondo kunye nentengiso kuyo yonke imithombo yeendaba
Yenza inkampani yakho yaziwe nge-URL engelutho kuwo onke amajelo eendaba ezentlalo. Mhlawumbi ufuna ukuvelisa uchulumanco ngakumbi kwaye wandise abaphulaphuli bakho kwi-teleseminar yakho ezayo. Thumela i-URL yakho ye-web teleseminar ye-URL engenanto kwi-Instagram ngendlela elula yokuba abasebenzisi bazi ukuba imalunga nantoni. Kwaye unokulandela indlela yokuziphatha kwabasebenzisi ngalo mzuzu bacofa kulo xa umsebenzisi othile eshiya loo ndawo. - Yenza uguquko kwimidiya yoluntu
Fumana ukugcwala ngakumbi kwiwebhu yakho ebukhoma okanye ebhalwe kwangaphambili ngeFacebook nakuTwitter nge-URL engento ekhuthaza ukuguqulwa. Ikopi elula-kwaye uncamathisele i-URL yakho yamampunge kunceda ukuvelisa iimpendulo ngakumbi kunye nokwenza izikhokelo ezingakumbi. Oko kuthetha ukuba i-webinar oyenzileyo kwaye iya kubamba nge nkomfa yevidiyo iya kutsala ababukeli abaninzi. Usasaza ngqo intlanganiso yakho? Faka i-URL yakho yamampunge kwiYouTube kuwo onke amaqonga eendaba ezentlalo ukufikelela ngokukhawuleza nangokukhawuleza okulandela umkhondo kunye nokuguqula. - Inyama yenkomo kwi-Instagram
Yongeza kwintetho ebengezelelweyo kunye neyobuchwephesha kwiakhawunti yakho ye-Instagram okanye egxile emsebenzini ngokunika i-URL engento ethatha abasebenzisi kwi-webinar ebhaliweyo okanye kwiphepha lokufika. Ikhonkco elicocekileyo nelifundeka lula liya kwazisa abasebenzisi ngqo ukuba bazifaka ngaphi na. - Yenza isikali ubukhosi begama lakho
Yakha ukwamkelwa kwegama xa onke amakhonkco akho enamagama ebhrendi kuwo kwaye emhle. Eli nyathelo longezelelekileyo linokuba lolokuthambisa, kodwa ligcina abalinganiswa kwizithuba zemidiya yoluntu kwaye alithathi sithuba sikhulu kwiintetho, ukuqala kwakhona kwidijithali nokunye. - Yenza umbono omhle
Nika abasebenzisi ukufikelela ngokuthe ngqo kuphehlelelo lwayo nayiphi na into yokuthengisa kwi-Intanethi enje ngomkhankaso wakho wokugaya abantu, ukwazisa inkonzo kunye nokunye. Ukuba usasaza ngokusasaza ngqo okanye uthotho lweeworkshops ezikwi-Intanethi- le yeyona ndlela ifanelekileyo yokufaka amajelo amaninzi ngaphandle kokuxinana. - Shiya kumazwana, imeyile kwaye uxoxe
Lahla ikhonkco lakho kwizimvo ozishiya kwiiforamu, amaqela e-Facebook, izingxoxo zombhalo, iinkomfa zevidiyo. Yiphathe njengekhadi leshishini-lifutshane, lifutshane, lishiya umbono olungileyo kwaye libandakanya lonke ulwazi oluyimfuneko. - Bandakanya ukuthathwa, iipodcast, unomathotholo, iminyhadala kunye nokunye
Ukubonakala kweBrand kulula ukunamathisela kuyo yonke imicimbi yakho ekwi-Intanethi nangaphandle kweintanethi. Ukuba uyathetha, uyafundisa, wenza udliwanondlebe, ubamba; abaphulaphuli bakho baya kukubulela kamva ngekhonkco elibambekayo. Ngapha koko, yenze ibambeke kakhulu, ungayithetha ngokuvakalayo ngalo mzuzu okanye uyongeze nakweyiphi na into eprintiweyo. - Yenza amakhonkco obulungu
Ugqibele nini ukudibana nekhonkco elijongeka lilungile? Ngokuqinisekileyo ngekhe okanye ubuncinci hayi ethubeni. IJazz yenza iposti yebhlog yenkampani yakho inamakhonkco adibeneyo asebenza ngokukuko xa benomdla kakhulu kwiliso. - Yenza imikhankaso ye-imeyile
Sebenzisa uluhlu lwakho lwe-imeyile ukuthumela iincwadana, uhlaziyo kunye nemiyalezo ebalulekileyo ngee-URL ezingelutho ezizisa abamkeli kwividiyo okanye zivuleke kwigumbi lokuncokola elikwi-intanethi kumasifundisane.
Vumela iteknoloji yenkomfa yewebhu ekumgangatho ophezulu yeCallbridge ikunike izixhobo ozifunayo ukuze wenze umxholo onyanzelisayo, qhagamshela ishishini lakho kubaphulaphuli bakho, kwaye ikuncede ufumane igama lakho lophawu emhlabeni. Njengomnini weakhawunti, ukhululekile ukubhengeza ukuba ulibeka njani na ishishini lakho kwinkomfa yewebhu kunye nezinto zokucofa ezinokuthi zenziwe ngokwezifiso, ujongano lomsebenzisi olungiselelwe igama, isizinda esisesikweni kunye nokunye.
Yonwabela uluhlu olupheleleyo lweempawu zeCallbridge ezibandakanya Ukwabelana ngesikrini, ukurekhoda intlanganiso kunye notyikityo uphawu lweCue ™ -i-botbridge yeyona AI-bot.
