Wonke amabhizinisi afuna ukugqama emncintiswaneni wawo. Akukhathalekile ukuthi ukulo mkhakha onjani nokuthi yikuphi okuqukethwe okudingayo. Ufuna umlayezo wakho, umkhiqizo noma insizakalo yakho ibe phezulu kwemiphumela yokusesha ye-SEO, futhi ekuqwashisweni kwengqondo okuqondiswe kuwe. Ama-URL angenamsebenzi angakuthola lapho.
Kulokhu okuthunyelwe, uzofunda ukuthi ama-URL ayize angasiza kanjani ukuthengisa nokukala ibhizinisi lakho. Uzobona ukuthi isinyathelo esibonakala sincane singaba kanjani nomthelela omkhulu ekutheni ibhizinisi lakho limi kanjani futhi liqondakala kanjani kubo bobabili abathengi bamanje nabangahle babe khona.
Uzofunda ukuthi yini i-URL eyize futhi ayikho; kanye nezinzuzo, izindlela ezinhle kakhulu, namasu wokumaketha asetshenziselwa ukwenza inkampani yakho kanye neminikelo yayo ibonakale ngangokunokwenzeka.
Lokhu kwenzelwe wena uma ufuna ukwazi ukuthi ama-URL ayize alithinta kanjani ibhizinisi lakho futhi angakufikisa phezulu uhlale lapho. Nazo-ke.
Izinto zokuqala kuqala.
Ake sibuke kafushane imigomo nemibono embalwa eyisisekelo ukubeka isisekelo esizokwakha kuso:
Igama eliyize libhekisa ekucaceni nasekuqaphelweni okusheshayo okuthile okuletha etafuleni ngenkathi kufeza injongo yako. Akufanele kucatshangwe njengesici esingesihle (ngemuva kwakho konke, akekho ofuna ukubhekwa njengongento yalutho), kepha kubhekiswa kwikhwalithi yokubukeka.
Njengenkampani encane, midsize noma yebhizinisi, ukubukeka kubalulekile. Ukuboniswa kwebhizinisi lakho kuthinta kanjani ukuqwashiswa komkhiqizo wakho nobuqotho bakho jikelele. Ukubeka uphawu okucacile nokufushane okungaguquguquki kuzo zonke iziteshi kudala ukwethembana, ukungaguquguquki nokwazisa.
Yini i-URL eyize?
I-URL eyize isetshenziswe kabusha kusuka ku-URL yayo yasekuqaleni ehlanganisa ukulandelana kwezinombolo, izinhlamvu, izinhlamvu, namagama, okuhlangana isikhathi eside futhi kube nzima ukukhumbula, kusixhumanisi esifushane esincishisiwe ukuze sibukeke kahle futhi "sihlanzeke."
Izibonelo:
woqobo: https://plus.google.com/c/10298887365432216987
I-URL engenamsebenzi: https://www.plus.google.com/+Callbridge
Ku-Instagram: callbridge.social/blog
Ku-Twitter: https://twitter.com/Callbridge
Ku-Facebook: https://facebook.com/callbridge
Ku-LinkedIn: http://www.linkedin.com/company/callbridge
Enhlanganweni yeWebhu: http://yourcompany.callbridge.ca
Lesi yisizinda seze, hhayi i-URL eyize:
Sebenzisa i-URL eyize uku:
- Shayela abasebenzisi ku-inthanethi ekunikezeni kwakho
- Landelela amamethrikhi
- Thuthukisa ukubizelwa esenzweni
Ama-URL angenamsebenzi asetshenziswa kuziteshi zokuxhumana zenika amandla abasebenzisi ukuthi basebenzisana kanjani ku-inthanethi. Ushintsho oluncane lobuhle olwenza ukwabelana ngokuqukethwe kube lula kakhulu. Ama-imeyili ezinkampani, ukukhishwa kwabezindaba, amaslayidi wesethulo aku-inthanethi - afaka i-URL yakho eyize kunoma iyiphi yalezi zinto zedijithali ukwenza ukufinyelela kube lula futhi kungabi namandla. I-URL ebukeka kahle ingaba umehluko phakathi kokuheha iklayenti noma ukulahlekelwa ukunaka kwabo.
Izinzuzo zama-URL angenamsebenzi
Ukuhlanza ama-URL akho kuletha ubumbano nokuhlanzeka kuzo zonke izindawo zakho zokuthinta eziku-inthanethi nezingaxhunyiwe ku-inthanethi.
Ku-an umhlangano online, ngokwesibonelo, uma wethula isethulo sokuthengisa esikude kumakhasimende angahle abe khona, ekugcineni kwe-pitch yakho, uzofuna ukufaka ukufinyelela okuqondile kuwo wonke amapulatifomu akho (kufakwe inkomfa yewebhu). Shiya isithombe esihle ngekhasi lokugcina elijabulisa ubuhle elinawo wonke ama-akhawunti akho aklanywe kahle, kusetshenziswa ama-URL ayize.
Nazi ezinye izinzuzo ezimbalwa:
- Ukuqwashisa Ngomkhiqizo Okungcono
Umkhiqizo wakho, isixhumanisi sakho. Ungalahli ithuba elibalulekile lokungenisa umkhiqizo wakho lapho ozobonakala kakhulu njengoba wabelana ngokuqukethwe kwabanye abantu. - Umuzwa ophakeme wokuthembana
I-URL eyize ngokushesha idlulisela kubasebenzisi ukuthi awukhuthazi okuthile okugaxekile noma okuchofoza. Isixhumanisi sakho sifaka umuzwa wokuzethemba ukuthi zizoqondiswa kokuqukethwe kwekhwalithi okuhlobene nazo futhi okuhambisana nomkhiqizo wakho. - Ukulawulwa Kokuxhumanisa
Isixhumanisi sakho esinegama sikunikeza amandla okuhlela nokuphatha lapho abasebenzisi begcina khona. Futhi, kukusiza ukuthi uhlukanise futhi uhlele ukufinyelela okulula nokuthola indawo ngokushesha. - I-SEO enamandla
Amaphuzu ebhonasi uma ungangena kwigama elingukhiye. Umkhiqizo wakho ngeke ubonwe kuphela, kepha uzokhuphuka uphakeme ngokuhlangana negama lakho elingukhiye yonke indawo lapho une-URL eyize. - Yabelana ngokungaxhunyiwe ku-inthanethi
I-URL yakho eyize ingasetshenziswa ezintweni zokuthatha njengezincwadi zokubhalela, izikibha, nenye i-swag; kanye nakho konke okokuxhumana okufana ne-imeyili eqondile, ezitolo nokuningi. - Ukuthuthuka kwe-Stickiness-Factor
Amagama wangempela ayohlala eshaya izinombolo ezide ukulandelana ngezinhlamvu ezikhethekile. Ufuna i-url yakho "inamathele" ngangokunokwenzeka kunokuba yenziwe ejwayelekile, bese idlula.
Izinto ezi-3 Zokukhunjulwa Nge-Vanity URLS:
- Kufanele babe njalo
I-Concise: Okufushane, kungcono! - Kulula ukukhumbula: Yenze isheshe futhi "inamathele" (ukuze abantu bakwazi ukuyibamba ngekhanda)
- Ku-brand: Khombisa igama lakho lomkhiqizo noma unikeze okunikezwayo okuhle
Imikhuba emihle kakhulu ye-URL:
Zijwayeze # 1
Akusona sonke isixhumanisi esisodwa owabelana ngaso esidinga ukuba yi-URL eyize. Ngenkathi inhloso yayo ukwenza izixhumanisi zakho ezihlobene nomkhiqizo zibambe amehlo futhi zifinyelele, uma usuvele uthola ithrafikhi, akunankinga! Ngakolunye uhlangothi, ngenhloso yokuphatha isixhumanisi, ukuthatha leso sinyathelo esingeziwe sokuhlanza isixhumanisi ngemuva kwesixhumanisi ngemuva kokuxhumanisa kuzokufanelekela kamuva lapho usesha idatha.
Zijwayeze # 2
Ukwethemba kukhulu. Kungakho ama-URL akho ayize kufanele abe ngamagama aphelele akuchaza kahle okuqukethwe noma umkhiqizo wakho. Ufuna ukuqinisekisa ukuthi umsebenzisi wakho ucacile ukuthi isixhumanisi sibayisa kuphi. Lokhu kungafihli lutho kusiza ukuhlukanisa uphawu lomkhiqizo wakho ophezulu kwamanye ama-URL angabazekayo. Yiba obala ngokuqukethwe, noma ngabe isixhumanisi sithatha abasebenzisi kusayithi lomuntu wesithathu - yisho lokho ku-URL eyize.
Zijwayeze # 3
Xhuma i-URL yakho eyize njengengxenye yakho Isu le-SEO. Ukubumbana okubonakalayo kuyo yonke inkundla yakho yezokuxhumana ehlukahlukene kanye neziteshi zenkomfa zewebhu zisebenza ndawonye ukuze kuthuthukiswe i-SEO yakho futhi kuqinise isu lakho lamanje lokumaketha.
Ngokuqonda okungcono mayelana nokuthi yini i-URL eyize futhi ayikho; ukuthi bangakwakha kanjani ukuqwashisa okungcono komkhiqizo ngokukhuthaza ukuthembana nokungaguquguquki, nezinto ezintathu okufanele uzikhumbule lapho uzakhela okwakho - manje ungahle uzibuze:
Ngakho-ke uyenza kanjani i-url eyize?
Uma ufuna ukuguqula isixhumanisi eside kusikhwama senkxaso yenkampani yakho sibe yinto ebukeka ingasabisi kangako; noma wenze i-URL enwetshiwe ekhasini lakho lokufika libe lula, qala lapha:
- Khetha insizakalo yokubamba efana I-Bit.ly or Rebrandly
- Khetha i-URL yangempela eyize ofuna ukuyisebenzisa, izinhlamvu ezizungeze eziyi-8-11 zilungile.
- Thenga i-URL eyize usebenzisa isiza sokubhalisa kwesizinda njenge GoDaddy
- Finyelela kuthebhu ethi "izilungiselelo ze-akhawunti" kusevisi yakho yokubamba (njenge-Rebrandly ngokwesibonelo) bese uchofoza inketho ethi "isizinda esifushane ngokwezifiso". I-URL yakho yamanani esanda kuthengwa kufanele ifinyeleleke.
- Okwamanje, i-URL yakho eyize idinga ukuqinisekiswa. Finyelela ekhasini lakho le-Domain Name System bese uthintana nombhalisi wesizinda sakho ngezinyathelo ezilandelayo.
- Vakashela iRebrandly (noma insizakalo ethile oyikhethile) ukuze uqinisekise i-URL yakho efushane futhi uqinisekise ukuthi bayalwazi ushintsho.
ICallbridge ikunikeza amandla okubeka uphawu kunkundla yakho yokuxhumana. Setha amakhasi omhlangano aku-inthanethi anomkhiqizo, ama-imeyili kanye nesizinda esingokwezifiso sokuhlangana sewebhu, www.igama lakho.callbridge.com
Manje, ufuna ukwenzani ngayo? Kunezindlela eziningi zokuyisebenzisa ukudikibalisa ama-imeyili ukuthi angaqedi kumafolda ogaxekile futhi ukhuthaze ukuchofoza okuningi ekunikezeni kwakho, noma unikeze abasebenzisi iphuzu lokungena elicacile nelifundeka kalula ingqungquthela yewebhu.
Nini abathengisi babuzwa imibuzo efana nokuthi kungani bekujabulela ukusebenzisa ama-URLs okuyize, uma bewathanda futhi bezwe sengathi ama-URL ayize enza noma yini, eminye imininingwane ethokozisayo nezinhlelo zokusebenza kwavela. Abathengisi basebenzisa ama-URL angenamsebenzi uku:
- Gcina umkhondo wamamethrikhi (i-Google analytics)
I-URL eyize ingahle ibe yezimonyo, kepha iyasiza ukugcina amathebhu. Wasebenzise emikhankasweni yakho, kuma-imeyili noma kunoma yiluphi uhlobo lokufinyelela, bese ulandela indlela yokuziphatha kwamakhasimende ku-Google Analytics. Bona ukuthi ubani oza futhi uya noma evela kuphi. - Yakha ubuqotho bomkhiqizo
Njengoba ezinye izitolo zinikezela kuphela ngezinhlamvu eziyi-140 noma ngaphansi ukukhipha igama lakho lomkhiqizo ne-CTA, kufanele ukhulise izikhala ezincane nge-URL eyize ekubonayo. - Landelela futhi ukhangise kuyo yonke imithombo yezokuxhumana
Yenza inkampani yakho yaziwe nge-URL eyize kuzo zonke izindawo zokuxhumana. Mhlawumbe ufuna ukukhiqiza injabulo eyengeziwe futhi wandise izethameli zakho kwi-teleseminar yakho ezayo. Thumela i-URL yakho eyize ye-teleseminar web conference ku-Instagram ukuze uthole indlela elula yokuthi abasebenzisi bazi ukuthi imayelana nani. Futhi, ungalandelela indlela abasebenzisi abaziphatha ngayo lapho bachofoza kuyo lapho umsebenzisi othile eshiya leyo ndawo. - Hlanganisa ukuguqulwa kwemithombo yezokuxhumana
Thola ithrafikhi ethe xaxa kuma-webinar akho abukhoma noma aqoshwe ngaphambilini nge-Facebook naku-Twitter nge-URL eyize ekhuthaza ukuguqulwa. Ukukopisha nokunamathisela okulula kwe-URL yakho eyize kusiza ukukhiqiza izimpendulo eziningi nokwakha imikhondo eminingi. Lokho kusho ukuthi i-webinar oyibumbile futhi ozoyisingatha nge- inkomfa yevidiyo izodonsela ababukeli abaningi. Usakaza bukhoma umhlangano wakho? Faka i-URL yakho eyize ye-YouTube kuzinkundla zakho zokuxhumana zokufinyelela okusheshayo nokusheshayo okulandelayo nokuguqukayo. - Inkomo phezulu Instagram
Faka isethulo esipholishiwe nesobungcweti se-akhawunti yakho ye-Instagram yomuntu siqu noma egxile emsebenzini ngokunikeza i-URL eyize ethatha abasebenzisi kwi-webinar noma ekhasini lokufika elirekhodwe ngaphambili. Isixhumanisi esihlanzekile nesifundeka kalula sizokwazisa abasebenzisi lokho abazifaka kukho. - Kala umbuso womkhiqizo wakho
Yakha ukuqashelwa komkhiqizo lapho zonke izixhumanisi zakho zinegama lomkhiqizo kuzo futhi zibukeka zicocekile. Lesi sinyathelo esingeziwe singaba ngesimonyo, kepha sigcina abalingiswa kokuthunyelwe kwezokuxhumana futhi asithathi isikhala esiningi ekwethulweni, ukuqalisa kabusha kwedijithali nokuningi. - Yenza isithombe esihle
Nikeza abasebenzisi ukufinyelela okuqondile kokwethulwa kwanoma iyiphi into entsha yokukhangisa online efana nomkhankaso wakho wokuqashwa, ukwethulwa kwensizakalo nokuningi. Uma uthola ukusakazwa bukhoma noma uchungechunge lwama-workshops aku-inthanethi - lena indlela enhle yokushumeka iziteshi eziningi ngaphandle kokuhlangana. - Shiya kumazwana, nge-imeyili futhi uxoxe
Beka isixhumanisi sakho kumazwana owashiya ezingosini, amaqembu e-Facebook, izingxoxo zombhalo, izingqungquthela zamavidiyo. Ithathe njengekhadi lebhizinisi - lifushane, lifushane, lishiya umbono omuhle futhi lifaka lonke ulwazi oludingekayo. - Faka phakathi ama-takeaways, ama-podcast, umsakazo, imicimbi nokuningi
Ukubonakala komkhiqizo kulula ukunamathisela kuyo yonke imicimbi yakho eku-inthanethi nokungaxhunyiwe ku-inthanethi. Uma ukhuluma, ufundisa, uxoxisana, ubamba; izilaleli zakho zizokubonga ngokuhamba kwesikhathi ngesixhumanisi esimnandi. Eqinisweni, yenze idonseke kangaka, ungayisho ngokuzwakalayo okwamanje noma uyingeze kunoma iyiphi into ephrintiwe. - Enza ngezifiso izixhumanisi ezihambisanayo
Ngabe ugcine nini ukuhlangana nesixhumanisi esibukeka sibukeka kahle? Mhlawumbe angikaze noma okungenani hhayi isikhashana. Yenza i-Jazz ibhulogi yenkampani yakho ngezixhumanisi ezihambisanayo ezisebenza kahle lapho zikhanga kakhulu iso. - Dala imikhankaso ye-imeyili
Sebenzisa uhlu lwakho lwe-imeyili ukuthumela izincwadi zezindaba, izibuyekezo nemiyalezo ebalulekile ngama-URL ayize aletha abamukeli kuvidiyo noma avuleke engosini yokuxoxa online ye-workshop.
Vumela ubuchwepheshe bezingqungquthela ezisezingeni eliphezulu zeCallbridge bakunikeze amathuluzi owadingayo ukudala okuqukethwe okuphoqelela, ukuxhuma ibhizinisi lakho kuzithameli zakho, futhi kukusize nokuthi ukhiphe igama lomkhiqizo wakho emhlabeni. Njengomnikazi we-akhawunti, unenkululeko yokubeka uphawu lokuthi ulethula kanjani ibhizinisi lakho engqungqutheleni yewebhu enezindawo zokuthinta ezenziwe ngokwezifiso, isikhombimsebenzisi esibonakalayo somkhiqizo, isizinda sangokwezifiso nokuningi.
Jabulela uhla olugcwele lwezici zeCallbridge ezibandakanya Ukwabelana ngesikrini, ukuqoshwa komhlangano nesici sesiginesha i-Cue ™ - i-AI-bot kaCallbridge uqobo.
