Workplace Trends

Our experience so far with COVID-19

Share This Post

work from homeHow has your organisation reacted to the COVID-19 crisis? Fortunately our team at iotum has performed well and adapted quickly to life under pandemic.

Now we are facing a new chapter as governments talk about re-opening, and many grapple with a ‘new normal’ that evolves by the day.

Iotum’s primary office is based in central Canada in Toronto. Our province – Ontario – is implementing a phased approach to opening the economy after the COVID quarantine. Phase One, a limited re-opening of businesses and services, commenced on 19th May 2020.

This phase is not designed to return society to the practices and mode of operation that preceded the COVID crisis. It is designed to slowly restart the economy, restore employment, and find a new way for our communities to bond together again. The provincial government has warned it will return us to quarantine if COVID cases spike again.

Iotum, as a company that builds and provides remote collaboration and communication, is well- positioned to adapt to this new reality. When the quarantine hit, our two offices – Toronto and Los Angeles – reduced to one or two essential workers in each location. Our dozens of team members converted immediately to work-at-home. Despite the rapid change in work environment our productivity has remained strong during the quarantine.

When Ontario announced the beginning of the Phase One re-opening, we struggled to decide, like many other companies, whether it was worthwhile for us to participate.

Four-hundred kilometres away in Ottawa, Shopify made the decision to permanently retreat into a remote, WFH workforce. Near our Los Angeles office, Tesla took the opposite approach and defied California’s shelter-in-place order to reactivate its factory completely.

Most companies will probably fall somewhere in between these two extremes.

Why re-open at all? Even tentatively?


For us, there’s a balance of maintaining our corporate culture (which is harder to do with remote workers), providing safety to our people and engaging with the community.

Team communications tools like Slack and Callbridge do help maintain productivity. Yet the culture of a company grows when informal interactions occur grabbing coffee in the kitchen, blessing someone who sneezes, or quickly helping a colleague with a small problem. All these minor threads of interaction build a strong silken web. It’s less tangible online than in person.

Safety is paramount, so iotum’s Phase One strategy is voluntary to our workers. We will not have more than half our normal population in the office (though I imagine it will never get that high), people will sanitizerpractice two metre distancing, meeting rooms will be re-configured, extra sanitation will be done by individuals and throughout the office. iotum is supplying locally produced (Spirit of York – a Toronto Gin distiller)hand sanitizer, and locally sourced (Mi5 Medical – an Ontario printer) PPE masks.

We are adapting our workplace to be a sanitised, anti-contagion space.

Our Toronto office is on St Clair Avenue West, in a gentrifying part of Midtown. The LRT stops in front of our building, depositing students for the local school, and workers for the local supermarket, the bank, the pharmacies, solicitors and GPs, and the countless little restaurants of our neighbourhood. Across the street, construction proceeds on a new mid-rise building with a row of street-level retail. Our team members contribute to this micro-economy every day. We’re the largest single employer on our block. Without us there’s a hit to the small business owners of St Clair West that filters down to everyone local. We’ve got a responsibility to contribute – safely – to the livelihoods of those around us.

Even though many of our neighbours don’t use our products, we want to buy espresso at Lion Coffee, pistachios at the Dollar Club, visit our brilliant local MPP Jill Andrew, bank at the TD Canada Trust, and buy tonight’s dinner at Luciano’s No Frills grocery.

Iotum, as a company that brings people together virtually, also cares about people coming together ‘non-virtually.’

None of us know what the future will bring, but we’re trying to adapt to our present. Like other businesses, we will be adapting as the situation emerges.

If you have an interesting story about your experience adapting your office, we want to hear about it. Especially if it involves using one of our services, or

You can reach me by addressing an email to me at:

Jason Martin

CEO iotum

Share This Post
Picture of Jason Martin

Jason Martin

Jason Martin is a Canadian entrepreneur from Manitoba who has lived in Toronto since 1997. He abandoned graduate studies in Anthropology of Religion to study and work in technology.

In 1998, Jason co-founded the Managed Services firm Navantis, one of the world’s first Gold Certified Microsoft Partners. Navantis became the most award-winning and respected technology firms in Canada, with offices in Toronto, Calgary, Houston and Sri Lanka. Jason was nominated for Ernst & Young’s Entrepreneur of the Year in 2003 and was named in the Globe and Mail as one of Canada’s Top Forty Under Forty in 2004. Jason operated Navantis until 2013. Navantis was acquired by Colorado-based Datavail in 2017.

In addition to operating businesses, Jason has been an active angel investor and has helped numerous firms go from private to public, including Graphene 3D Labs (which he chaired), THC Biomed, and Biome Inc. He has also aided the private acquisition of several portfolio firms, including Vizibility Inc. (to Allstate Legal) and Trade-Settlement Inc. (to Virtus LLC).

In 2012, Jason left day-to-day operation of Navantis to manage iotum, an earlier angel investment. Through its rapid organic and inorganic growth, iotum was twice named to Inc Magazine’s prestigious Inc 5000 list of fastest growing companies.

Jason has been an instructor and active mentor at the University of Toronto, Rotman School of Management and Queen’s University Business. He was chair of YPO Toronto 2015-2016.

With a life-long interest in the arts, Jason has volunteered as a director of the Art Museum at the University of Toronto (2008-2013) and the Canadian Stage (2010-2013).

Jason and his wife have two adolescent children. His interests are literature, history and the arts. He is functionally bilingual with facility in French and English. He lives with his family near Ernest Hemingway’s former home in Toronto.

More to explore

Over the shoulder view of man seated at desk on laptop, chatting with a woman on screen, in messy work area

Looking To Embed A Zoom Link On Your Website? Here’s How

In just a few steps, you’ll see that it’s easy to embed a Zoom link on your website.
tile-Over head view of three sets of arms using laptops on tiled, grid-like round table

The Importance of Organizational Alignment And How To Achieve It

Want to keep your business running like a well-oiled machine? It starts with your purpose and employees. Here’s how.
Scroll to Top