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Versature Adds iotum Relevance Engine to Business Class Voice over IP Services

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Sophisticated business communications with small-business sense

(Ottawa, Ontario – June 26, 2006) iotum announced today that Versature, a managed service provider of Business Class Voice over IP (VoIP) communications for the small and medium business market (SMB) will offer iotum to their growing base of business customers. Later this year iotum will be a standard feature within the Versature Business Communication Services suite.

The iotum Relevance Engine is the world’s first platform to intelligently assess the relevance of any call, and automatically route that call to the most appropriate destination device. iotum helps prioritize incoming calls that are important from others that can wait, based on who’s calling and what they are currently doing.

Unlike the widely sold single line PSTN replacement and consumer grade VoIP services available for the past few years, Versature’s business users will be amongst the first to experience advanced call management based on their personal priorities and context derived from their calendar, address book and presence status.

“Adding iotum’s Relevance Engine as a standard feature to our service offerings means we’re able to extend our lead in delivering a very differentiated VoIP service to mobile professionals, small and medium business customers,” said Paul Emond, President of Versature.“ Now with iotum, we’re setting the bar even higher for what VoIP service can be.”

Versature delivers all the features of a traditional business phone system – and lets you combine telephony, fax, email, instant messaging, presence and collaboration tools to suit your business needs. Already setting the bar higher with ‘Click to Dial’, Microsoft Outlook integration and Treo/Blackberry support, Versature customers will now have access to one of the world’s most intelligent call management applications.

“Versature represents a new breed of ‘Voice 2.0’ as a managed service provider who has expanded beyond low priced minutes,” said Dr. Howard Thaw, co-founder and Chief Operating Officer of iotum. “With their focus on integrated advanced communications applications, and their ‘No Hardware, No Hassle’ mantra, Versature is the perfect partner for iotum.”

“As the over 6 million small-to-medium sized businesses (SMBs) in North America begin to see the advantages of hosted IP telephony and adopt these services, they also want to maintain control over their communications,” notes Lynda Starr, senior analyst at Frost & Sullivan. “Top of mind for these users is increased staff availability to customers and accessibility to coworkers while maintaining productivity and keeping costs in check. Each day more corporations are using IP and applications such as iotum’s Relevance Engine to track and connect to workers based on presence information, policy rules on prioritization of calls, time of day, find-me/follow-me settings, etc.”

About Versature 

Based in Ottawa, Versature is a national provider of innovative VoIP business communications solutions to mobile professionals, small and medium-sized business customers across Canada.

Businesses as small as one person and as large as 100 staff members are migrating to Versature to enjoy the benefits of lower costs, care-free service and flexibility for growth with their hosted telecommunications services.


Founded in 2003, Iotum provides software-as-a-service communication services and solutions for forward-thinking, forward-looking and forward-moving businesses and individuals. Our latest product updates on Callbridge include the first Artificial Intelligence Assistant and Smart Search features for enterprise-level businesses.

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Dora Bloom

Dora is a seasoned marketing professional and content creator who is enthusiastic about the tech space, specifically SaaS and UCaaS.

Dora began her career in experiential marketing gaining unparalleled hands-on experience with customers and prospects which now attributes to her customer-centric mantra. Dora takes a traditional approach to marketing, creating compelling brand stories and general content.

She is a big believer in Marshall McLuhan’s “The Medium is the Message” which is why she often accompanies her blog posts with multiple mediums ensuring her readers are compelled and stimulated from start to finish.

Her original and published work can be seen on:,, and

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