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How Video Conferencing Is Affecting The Globalization Of Business

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How does video conferencing affect the globalization of business? Let us count the ways! It’s pretty remarkable how we can carry screens that fit into our pockets and with a single swipe or click, immediately be connected to a boardroom full of executives in a professional business meeting in another continent. This is a very good indication of the current landscape of where business communication is headed. The age of video calling has granted us the luxury of being geographically independent while still maintaining high levels of productivity, and diversified collaboration while breaking ground in different industries worldwide.

The globalization of business is thriving as video conferencing seeks to bring us closer together as a united front. All parts of the workplace are made more cohesive as interns can jump into to an online meeting with executives; senior managers learning how to balance being a parent can present their key findings in a deck from home via web conferencing, and so much more. The possibilities for a more flexible and versatile approach to a work life balance are endless which means the world is just getting smaller as conducting business is reaching and scaling further!

As we break down borders and move from self-contained countries to a more dynamic and integrated way of doing business, it’s video conferencing that will continue to forge this path in more ways than one. We are able to get to know each other better regardless of location and situation.

A Boost In Specialization

Video ConferencingLet’s look at specialization as a trend, for example. Growing businesses are turning to and hiring specialists as guides to expand overseas and into other countries. Bypassing time and distance with the support of state-of-the-art video conferencing technology allows businesses to think bigger on a micro level where the focused execution of the output of a limited range of products or services is ramped up so that productivity is maximized. Specialization requires specific talent to do niche jobs exceptionally well which means that being able to outsource specialty items and services in other locations within the same company means international businesses can do more in less time. This makes for some fierce competition in regards to product offerings as well as and hiring top talent.

Consider how project management, briefings, and overall workflow can be held together by means of connecting and touching base via video conferencing. If a specific leadership role needs to be filled on a team whose resources are low at the office in Singapore, the team in New York can provide a temporary solution by offering support from one of their specialized directors via video conferencing meetings. Any and all required sessions and discussions can be completed by breaking down the brief, delegating tasks, asking questions, etc. by means of video conferencing.

More Productive Economies

The way in which businesses are able to start up, develop, scale and sell is in direct proportion to the way they can keep connected and the lines of communication open, thereby fueling how technology has unfolded over the past decade. Video conferencing has exploded as a way for smaller economies to become more productive. Not to mention, encourage different kinds of entrepreneurship like solopreneurship and digital nomads, while opening doors for ecommerces to flourish and encouraging mom and pop and start-up businesses to make a shift towards becoming more digital.

With tools like audio and video conferencing, trainees, employees, management – anyone and everyone in the workplace (whether as a remote employee or not) is able to get to know each other better. Syncs and briefings done via video conferencing, and conference calling put people in real-time, face to face regardless of the ocean and land between them. And with exceptional features like online meeting rooms, live video streaming, and premium quality connections, it’s not a mystery how the globalization of business is on the upswing. With technology that unites, opportunities for stronger economies, communities and people’s livelihood are bolstered. Deals can be done overseas, training can be done across town and briefings can be set up and presented from the huddle room at the other end of the office.

Business MeetingEncouraging Collaboration And Better Communication

Breaking barriers and borders in how we do business really depends on the caliber of communication between clients, employees and beyond. Video conferencing allows any growing business or enterprise a streamlined approach to connect people personally and professionally, through collaboration and visual incentives.

There are many ways in which video conferencing positively affects the globalization of business. As we continue to unearth the flexibility, versatility and agility of incorporating video conferencing across different industries, we will continue to see its capability to break boundaries and bring people closer together; strengthen economies and create jobs; improve the quality of management and working conditions for people; as well as maintain job sustainability through space and time, and more. Group communications technology isn’t brand new, but it’s continually evolving to accommodate a changing landscape that is becoming more mainstream, spurring an acceptance for technology that is helping enterprises, large and small, lean in towards better productivity. It’s a win-win for everyone.

Let Callbridge audio, video and web conferencing software be the first class meeting room collaboration platform that helps bridge the gap for virtual and real-world meetings. Enjoy high definition audio and video, custom branding, meeting transcriptions through AI and an array of other features to help grow your revenue and span the globe.

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Sara Atteby

As customer success manager, Sara works with every department in iotum to make sure customers are getting the service they deserve. Her diverse background, working in a variety of industries in three different continents, helps her to thoroughly understand each client’s needs, wants and challenges. In her spare time, she is a passionate photography pundit and martial arts maven.

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