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Why Video Conferencing API Isn’t As Complicated As It Sounds

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Side view of a female developer, focused and working on two desktop screens and a laptop in a brightly-lit office settingIf the words “video-conferencing application programming interface” sound intimidating, fear not. It’s actually a lot more approachable than it sounds!

For the uninitiated, video conferencing API is an already-built system that can easily integrate into an already-existing platform or app. What does this mean for your business? Video chat API opens up a whole new world of interactivity for users to explore your product, service, or offerings online outside of the usual in-person interaction. Through voice and video touchpoints, users can watch, tune in and engage through various or all parts of the user journey on the app.

Since businesses have had to shut down office doors and move into an online space, the only way to replicate that “in-person” and up close and intimate feeling (especially when in sales or in an industry that requires facetime) is by incorporating video and voice. There are two ways to go about this:

  1. Attempt to build and develop a video conference web app from nothing
  2. Opt for a pre-made web video conferencing solution (API)

Since real-time communication is a must-have in any work or business environment, setting up a video conferencing app can be costly, challenging, and time-consuming. Attempting to create an app from scratch can result in:

  • Going Over Budget And Taking Up Extra Time
    Depending on the scope of your app and business, making an appropriate estimate is difficult. Plus, having to weigh in the time it takes to plan, create, test and then launch a solution eats up hours and dollars, especially if there is a miscalculation. Delivery periods can take longer which leads to unforeseen production costs, and more spending down the road.
  • Complex Operations
    An app’s coding requires a full team of people and multiple levels of organization behind the scenes to create a tangible, full-functioning app. Attributes like usability, functionality, navigation, and visual appeal are conditional to the business and use. Consider how much pre-production is involved when mapping out how your app will work and if it can integrate with what you already have.
  • Problems With Privacy And Security
    For every industry, privacy and security have to be top-notch, even more so when you’re dealing with user information. Ensuring encryption and security are present at all user and database levels is no small feat. Sensitive info, confidential meetings, and the secure transmission of data are all dependent on how tightly designed and protected your app is from intruders and leaks.
    (alt-tag: Up close view of a hand with a watch typing on a laptop with a screen full of coding)
  • Difficulty With Customization
    Up close view of a hand with a watch typing on a laptop with a screen full of codingAn app’s customized features may shine and sparkle for the user, but the backend requires careful consideration. How do they work together? How will they function when more features and uses are added over time? How much storage, maintenance, and updating is required?
  • Having To Acquire More Servers
    Supporting a video calling-app requires video conferencing servers that are built to withstand lots of uploading and data transfers. Even a custom-built server might not be capable enough to support your video and voice calling app. Businesses that decide to build from the ground up might risk overloading their servers and cloud services.
  • Challenges With Mobile Access
    Conceptualizing, coding, and hosting for mobile is a whole other challenge. It’s not uncommon for development to potentially require a third party.

Instead, consider how video conferencing API simplifies all of the above. Instead of reinventing the wheel, everything is provided for you with the options to customize and build your app even further, minus the headache. It’s designed to fit into your app conveniently.

With video conference API, the functionality and visual appeal of your platform go from zero to 100, giving your app a sort of technological “facelift,” adding value and drawing in users to an exceptional experience. Live video API means you can click once to deliver a video meeting that comes loaded with collaborative and engaging features like Screen Sharing, Live Streaming, Recording, Cloud Storage, and more.

Let’s break down why making a move with video conferencing API is easier than you think:

  • It’s Faster To Set-Up
    Plug, customize, play and go! With a setup that is mostly developed and realized for your business, you can expect to hit the ground running without having to invest a lot of time. Simply learn the lay of the land and click a few buttons to begin interacting.
  • It’s Less Expensive
    Pay a monthly subscription fee without having to worry about a contract that locks you in. You can cancel at any time. Plus, you can sign up for a free trial to see and experience how the technology fits in with your existing app.
  • It’s Secure
    Development and testing are already done with security features included. You don’t have to worry about taking extra measures to ensure your data is safeguarded. It’s already there for you.
  • It Enhances Engagement
    Whether internally amongst employees and other offices or when communicating with customers, watch as collaboration and interactions increase organically. Video and voice API simplifies and streamlines how communication is conducted virtually through video and voice, and more.

Furthermore, video and voice calling API mean you can enjoy:

  • Cloud-Based Accessibility
    Experience low-latency video and voice and streaming, even from remote locations using the cloud. Transferring files, storing recordings, sifting through transcripts, and doing most of the heavy lifting when it comes to managing, hosting, and scaling your video conferencing infrastructure can all be accomplished with API.
  • Seamless Set-Up
    Implementing a video chat API for Android and iOS saves the time of developers and designers who might need to work on something else. Allocate resources more effectively when the time it takes to set up the structure of your app is already laid out and ready to be “plugged in and played.”
  • Endless Possibilities
    Over the shoulder view of a woman working on laptop in a communal workspace while holding and interacting on a mobile device seated by windowOnce you’re set-up, it’s easy to see just how far you can go with your business. Imagine being able to host a live, detailed demonstration of your product to anyone from any country or being able to conduct consultations, or offer support in real-time. Video conferencing API transforms your app to deliver a virtual customer experience that unites people to your product online. For potential customers, it’s engaging, fun and positions your offering as approachable. Provide instant access to sales, support and everywhere in between. For you, it’s a solution that enhances your online presence to deliver your message fully and make your product discoverable by living and breathing in a virtual setting. (alt-tag: Over the shoulder view of a woman working on laptop in a communal workspace while holding and interacting on a mobile device seated by window)
  • White Label Integration
    Tap into business-ready services that scale and adapt to your industry with a flexible state-of-the-art solution. Your conferencing service is hosted on external servers so you don’t have to worry about complicated systems that require starting at square one. There are no capital costs involved, just full-on video and audio services available under your brand.
  • Accurate And Fair Pricing
    See what it’s like to have top-quality services at your fingertips every month. Whether you have a small team, medium business, or enterprise venture, there is a plan for you that caters to your needs. Enjoy all the standard features and more when you choose a plan that’s right for your business whether you’re in healthcare, real estate, financial and so many more. There’s no need to sign a contract. You can sign up for an annual pricing plan and cancel at any time.

Doesn’t sound too complicated, right? Enhancing messages, attending to urgent matters, hosting webinars, online training sessions, conducting small and intimate to large scale and international meetings can all benefit from the inclusion of video and voice across user touchpoints. Some of the uses and industries it can benefit includes:

  • Remote Work
    Add a personal touch to remote communication when collaboration is at the forefront of how you interact. Explore features like the Online Whiteboard and Text Chat for instant feedback.
  • Education
    Reach out to learners using video chat API to strengthen distance learning programs, and provide easy access to lectures and so much more.
  • Retail
    Be in the moment with your audience while you’re streaming a live demonstration or interacting in a webinar. Lead them through the consumer journey in real-time using screen sharing capabilities and more.
  • Healthcare
    Bridge the gap between patients and healthcare workers with technology that is human-centric and can be easily accessed on mobile devices.

With Callbridge’s video conferencing API, you can expect a seamless fit into your already existing app. And the best part? It’s not nearly as complicated as it sounds. Experience live video streaming, live audio streaming, voice, and video calls, recording, real-time messaging, and analytics all offered in one cloud-based solution.

Try a complimentary 14-day trial to see exactly how Callbridge’s video chat API is a match for your business.

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Julia Stowell

As head of marketing, Julia is responsible for developing and executing marketing, sales, and customer success programs that support business objectives and drive revenue.

Julia is a business-to-business (B2B) technology marketing expert with over 15 years of industry experience. She spent many years at Microsoft, in the Latin region, and in Canada, and since then has kept her focus on B2B technology marketing.

Julia is a leader and featured speaker at industry technology events. She is a regular marketing expert panelist at George Brown College and speaker at HPE Canada and Microsoft Latin America conferences on topics including content marketing, demand generation, and inbound marketing.

She also regularly writes and publishes insightful content on iotum’s product blogs;, and

Julia holds an MBA from Thunderbird School of Global Management and a Bachelor’s degree in Communications from Old Dominion University. When she’s not immersed in marketing she spends time with her two children or can be seen playing soccer or beach volleyball around Toronto.

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